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Lakefront Brewery uses Black Friday event to release limited-edition beer

November 21, 2014Jason Morgan

Black Friday limited edition beerFor the fourth year in a row, Lakefront Brewery Inc. celebrates the return of the notorious holiday shopping season with its “Black Friday” event, featuring a limited-edition beer.

“Black Friday is all about the one-day-only, limited supply deals, so we wanted to offer our fans a super rare beer worth lining up for,” said Lakefront’s director of business development Chris Johnson. “This is a strong, distinctive barrel-aged imperial stout, with ample chocolate, roasted malt, vanilla and oak aromas.”

The exclusive brew, Black Friday Imperial Stout Aged in Bourbon Barrels, will be available only at the brewery and only for one day. This is the first year the brewery is offering the barrel-aged imperial stout. Unlike the Imperial India-Style Black Ale from previous years, consumers can choose to cellar the potent (11.4 percent ABV) brew and sample it alongside future Black Friday releases as part of a vertical tasting.

Patrons will also receive a free Black Friday pint glass with each bottle they purchase, while supplies last. Full details about the event can be found on the brewery’s Black Friday website. The brewery will have special gift boxes available featuring two bottles of Black Friday, slate coasters, and two Black Friday snifter glasses.

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