• Skip to primary navigation
  • Skip to main content
  • Skip to primary sidebar
  • Skip to footer
  • Advertise
  • About Craft Brewing Business

Craft Brewing Business

Professional Insight, Unfiltered

Craft Brewing Business Craft Brewing Business
  • News
  • Business & Marketing
  • Packaging & Distribution
  • Equipment & Systems
  • Ingredients & Supplies
  • Webinars & White Papers
  • News
  • Business & Marketing
  • Ingredients & Supplies
  • Packaging & Distribution
  • Equipment
  • Webinars & White Papers
  • COVID-19

Learn to adapt: Verdugo West changes name to Trustworthy Brewing because the original was difficult to say and research

October 10, 2018Pretty Much a Press Release

A memorable and easily searchable name is important. Example: Verdugo West Brewing Co. recently announced it will change its name to Trustworthy Brewing Co., even though Head Brewer Chris Walowski will continue brewing the beers he has come to be known for. Why?

“We’re grateful for the passion and support we have received from our guests and community, and as we’ve grown, our original name presented a few challenges,” said Walowski. “A lot of people couldn’t pronounce it or Google would autocorrect to ‘vertigo’ and send you to WebMD. Along the way, our Trustworthy IPA became a fan favorite and a more recognizable name, so we decided it was time to make a change.”

Under the Trustworthy Brewing Co. name, Walowski will introduce new beers he has been crafting, including barrel-aged sours, fruited sours and whiskey barrel-aged blends. Additionally, Gigil Pilsner, Wax Wing Blonde Lager, Trustworthy IPA, Brass Jar Hoppy Amber and What Plane? Oatmeal Stout will be available in four-pack 16-oz cans by the end of the year.

Since opening in January 2017, the brewery has grown from three people and four fermenters to a 12-person team with nine fermenters. The expansion and addition of a horizontal lagering tank has resulted in the doubling of beer production year over year.

Stone Brewing teams with Sanuk for a lineup of summer sandals
United States Bartenders’ Guild now has access to WOTVS Hospitality Assistance Program
Colorado’s Resolute Brewing shares its 2022 year in review (rebrands and invests in local malt)
Pucks-N-Pints
San Diego breweries gear up for Pucks & Pints Charity Hockey Game

Reader Interactions

Leave a Reply Cancel reply

You must be logged in to post a comment.

Primary Sidebar

Latest News

  • 805 Beer debuts trailer for documentary “Inverted Perspective,” focused on freestyle motocross champion Vicki Golden
  • 10 craft beer variety packs that have us excited to try new beer
  • Stone Brewing teams with Sanuk for a lineup of summer sandals
  • Take a look at Jack’s Abby’s renovated Beer Hall and its sweet new Tradition Meets Tech pilot system

Sign up for our newsletter

unsubscribe from list

Most Popular Today

Recent Features

  • 10 craft beer variety packs that have us excited to try new beer
    March 27, 2023
  • Take a look at Jack’s Abby’s renovated Beer Hall and its sweet new Tradition Meets Tech pilot system
    March 27, 2023
  • CCBA California Craft Beer SummitState of California Craft Beer: Covid recovery challenged by competition, consolidation
    March 23, 2023
  • Koga-brothers-karben4Karben4 Brewing to relaunch Ale Asylum brand
    March 20, 2023
  • 4 steps to understanding the filtration process in craft beer
    March 20, 2023
  • newbelgium_2023_wildnectar-shopping-basket_family_IMG_2Beyond beer: Examples of craft breweries exploring canned cocktails
    March 16, 2023

Footer

  • Email Newsletter Sign Up
  • About Craft Brewing Business
  • Contact Us
  • Advertise on Craft Brewing Business
  • Media Kit Download
  • Privacy and Terms

© 2023 · CBB Media LLC