We say it all of the time — beer and music are inseparable friends. There’s a million examples, but this latest partnership between Dogfish Head Brewery and Crosley Radio, a leading audio brand that’s been around since the 1920s, might be the coolest one yet.
The year-long mission for Louisville-based Crosley and Milton-based Dogfish Head includes a 29-city mobile record store tour leading up to the 10th annual Record Store Day on Sat., April 22. The Dogfish Head x Crosley Cruiser journey begins in Louisville, Ky., on Friday, March 3, and ends in Philadelphia on April 22.
“The partnership between Crosley and Dogfish seems entirely organic. We’re both independently-owned companies with an affinity for all things local and a love for the two greatest things in the world: beer and music,” said Director of Marketing for Crosley Radio, Jason Menard. “We’re excited to begin working collaboratively with Dogfish Head to share our passions and our products with so many communities across the nation.”
Mobile record store!
In 2016, Crosley Radio launched its mobile record store, the Crosley Cruiser, housed inside a one-of-a-kind, 20-foot box truck. This year, the truck will be re-wrapped in Dogfish Head x Crosley branding for the entirety of 2017. The rolling record store is equipped with mobile charging stations, multiple listening stations, comfortable seating and a hand-crafted Crosley Rocket Jukebox. It will immerse patrons in an unparalleled, interactive music, beer and art experience.
Crosley and Dogfish Head will take the Cruiser on a two-month city tour, stopping at an independent record store during the day and a beer bar at night. The tour will celebrate and spread appreciation for indie music, original artwork, Crosley record players and off-centered beers, ending with a Record Store Day celebration in the city of brotherly love.
The Dogfish Head x Crosley Cruiser city lineup includes:
- Louisville, KY,
- Nashville, TN,
- Indianapolis, IN,
- Chicago, IL,
- Madison, WI,
- Milwaukee, WI,
- Detroit, MI,
- Columbus, OH,
- Cincinnati, OH,
- Pittsburgh, PA,
- State College, PA,
- Buffalo, NY,
- Syracuse, NY,
- Wakefield, RI,
- Somerville, MA,
- Allston, MA,
- Boston, MA,
- New York, NY,
- Mamaroneck, NY,
- Long Island City, NY,
- Washington, D.C.,
- Fairfax, VA,
- Baltimore, MD,
- Milton, DE,
- Newark, DE,
- Wilmington, DE,
- Westmont, NJ,
- Jersey City, NJ and
- Philadelphia, PA.
Plus, a new Dogfish Head beer!
In addition to the tour, Dogfish Head has created the official beer of Record Store Day, a tropical blonde ale called Beer To Drink Music To ’17. This ale features hibiscus flowers and kiwi juice, with strong citrus fruit aromas, hints of grapefruit and floral notes and a crisp, dry finish. As the perfect aural compliment to the melodic brew, Dogfish Head has teamed up with Sony Legacy for a record collaboration, called Music To Drink Beer To, Vol. 3. The vinyl compilation will be released on Record Store Day at retailers across the country.
