New public relations firm announces commitment to craft beer industry

Untapped Public Relations, headquartered in San Antonio, a full service public relations agency, was founded by Jesse Reyes to assist small businesses with cost-effective marketing, and, as an avid craft beer enthusiast and homebrewer, he has decided to concentrate the company’s efforts on the expanding craft beer industry.

“Breweries need to concentrate on perfecting their craft, and Untapped Public Relations will ensure that their efforts are properly represented”, said Jesse Reyes.

Untapped debuted its services at the San Antonio Cerveceros “Teach A Friend To Homebrew” event in San Antonio, Texas, on Nov. 2. The entire event is produced and managed by Untapped Public Relations. The San Antonio Cerveceros, San Antonio’s largest craft beer community, hired Untapped Public Relations to assist them with their fifth Annual “Teach A Friend To Homebrew” event. The free event was open to the public, and Untapped Public Relations’ efforts grew the San Antonio Cerveceros membership by 40 percent.

In 2014, Untapped Public Relations is planning on a craft beer festival in San Antonio, as well as, representing the growth of several breweries in Austin and San Antonio.

“As a homebrewer, I understand the time, passion and ‘love’ that goes into brewing beer, and I want to make sure people understand these aspects every time they decide on a beer,” Reyes said.

Untapped Public Relations is a full service public relations agency created to generate cost-effective targeted marketing through grass roots efforts, community and media relations and social networking mediums. In addition, Untapped Public Relations will also provide organizations with fundraising efforts, program development, event planning and grant writing. This combination of cost effective marketing and fundraising is perfect for an expanding organization.