• Skip to primary navigation
  • Skip to main content
  • Skip to primary sidebar
  • Skip to footer
  • Advertise
  • About Craft Brewing Business

Craft Brewing Business

Professional Insight, Unfiltered

Craft Brewing Business Craft Brewing Business
  • News
  • Business & Marketing
  • Packaging & Distribution
  • Equipment & Systems
  • Ingredients & Supplies
  • Webinars & White Papers
  • News
  • Business & Marketing
  • Ingredients & Supplies
  • Packaging & Distribution
  • Equipment
  • Webinars & White Papers
  • COVID-19

New report tracks ongoing shifts in the beer industry (craft growth continues)

October 3, 2013Keith Gribbins

The beer industry reversed its downward trend of recent years to post both volume and dollar gains in 2012, but (as we’ve mentioned numerous times) the momentum is slowing in 2013. The just-released 2013 BeerTAB (Trends in Adult Beverage) Report reveals that following a 1.3 percent decline in 2011, total beer volume increased 1.2 percent to 2.8 billion 2.25-gal cases, and retail dollars rose 3.5 percent to $62.3 billion*. The report demonstrates that as consumer preferences evolve, the beer market landscape is changing.

“Mainstream domestic beer performance was buoyed somewhat by the continued growth of super-premium labels such as Blue Moon and the retro-hip brands including Pabst Blue Ribbon,” said Eric Schmidt, director of research at Technomic. “The mainstream domestic category’s rate of decline slowed in 2013. Light beer remained the largest category, and volume expanded slightly as Bud Light was flat, Coors Light grew and Bud Light Platinum added 20,000 cases to the market.”

Beer press release infographicSchmidt added that the largest beer categories fared considerably better in 2012 than they did in 2011, although the industry’s momentum really came from imported and craft beer, flavored malt beverage and cider. Other key findings of the 2013 BeerTAB report include:

  • Higher-priced categories grew as consumers sought more flavor and diverse styles. The pricier super-premium domestic, craft, imported beer and cider categories together added 44.9 million cases to the overall market.
  • Craft growth continues. Craft beer posted one of the largest percent gains of any beer category — 14.4 percent — and now accounts for 6.3 percent of total beer volume. Its upward trajectory is continuing in 2013.
  • Cider benefits from major supplier involvement. Anheuser-Busch InBev, MillerCoors and Boston Beer Co. each staked claims in the cider category in 2012, contributing to its significant growth. In 2013, the entry of Heineken USA as marketer of Strongbow, the introduction of Stella Artois Cidre by Anheuser-Busch InBev and debut of Mike’s Hard Smashed Apple continues to fuel the category.
  • Consumer beer spending in bars and restaurants rose. After declining in 2011, beer volume in on-premise locations increased slightly in 2012, while sales grew 2.5 percent.
  • Advertising expenditures increased. Beer marketer spending in major media outlets grew 6.5 percent to $1.3 billion in 2012. Television accounted for more than two-thirds of total spending.

The 2013 BeerTAB Report is part of Technomic’s Trends in Adult Beverage series and provides in-depth national volume and sales information on beer categories, brands and companies, as well as consumer insights, all presented with expert analysis and forecasting. New in the report this year are extensive beer advertising metrics. To purchase or learn more about BeerTAB, WineTAB and SpiritsTAB, as well as other industry reports and services for adult beverage suppliers, including the online DRINK database, please visit Technomic. They are great at what they do.

*Retail sales are understated because on-premise sales are estimated at retail price.

Big Beer merger
Here’s really why craft beer is better than Big Beer (A-B InBev and SABMiller merger react)
AB-InBev opposes craft brewery name
Anheuser-Busch InBev spending millions to lobby excise tax laws
two beers cartoon drawing comparison cbb crop
The Miller Lite vs. Bud Light taste challenge, this summer’s blandest competition
craft beer restaurant sales
On-premise drinking stats: Craft beer sales continue to show growth; domestics ‘challenged’

Reader Interactions

Comments

  1. TheDofM says

    October 7, 2013 at 2:20 pm

    I’m sure NC is part of this! RT @BeerLawCenter: New report tracks ongoing shifts in the beer industry (craft grows) http://t.co/EFcRQi1X7D

    Log in to Reply
  2. BeerLawCenter says

    October 7, 2013 at 11:35 am

    New report tracks ongoing shifts in the beer industry (craft grows) http://t.co/HqS9zPY67W

    Log in to Reply
  3. MyBeerGuy says

    October 6, 2013 at 9:48 pm

    New report tracks ongoing shifts in the beer industry (craft grows) http://t.co/xWI9VXF3y7 via @craftbrewingbiz

    Log in to Reply
  4. fizzdog says

    October 6, 2013 at 8:06 am

    New report tracks ongoing shifts in the beer industry (craft grows) http://t.co/wfeI44NmQn

    Log in to Reply
  5. BeerLawCenter says

    October 4, 2013 at 6:35 pm

    New report tracks ongoing shifts in the beer industry (craft grows) http://t.co/e280ssDIff

    Log in to Reply
  6. Dos_Leones says

    October 4, 2013 at 1:25 pm

    RT @PourMeABeer: Craft #Beer growth continues. #CraftBeer posted one of the largest percent gains of any beer category in 2013,… http://t…

    Log in to Reply
  7. CoverYourBrew says

    October 4, 2013 at 1:11 pm

    RT @PourMeABeer: Craft #Beer growth continues. #CraftBeer posted one of the largest percent gains of any beer category in 2013,… http://t…

    Log in to Reply
  8. DenverBeerGuy says

    October 4, 2013 at 1:10 pm

    RT @PourMeABeer: Craft #Beer growth continues. #CraftBeer posted one of the largest percent gains of any beer category in 2013,… http://t…

    Log in to Reply
  9. PourMeABeer says

    October 4, 2013 at 1:04 pm

    Craft #Beer growth continues. #CraftBeer posted one of the largest percent gains of any beer category in 2013,… http://t.co/xGasq8woot

    Log in to Reply
  10. entrebeerneur says

    October 3, 2013 at 3:57 pm

    RT @CraftBrewingBiz: New report tracks ongoing shifts in the beer industry (craft growth continues). @technomic http://t.co/RJSuqYSAn6

    Log in to Reply

Leave a Reply Cancel reply

You must be logged in to post a comment.

Primary Sidebar

Latest News

  • Crooked Hammock combines curling and stouts for cool mini fest
  • Sin, Repent and Repeat on Fat Tuesday and more beers to know this week
  • Fort Point Beer debuts cider line, explains why ciders instead of seltzers
  • NBWA releases January Beer Purchasers’ Index, craft demand sinks low

Sign up for our newsletter

unsubscribe from list

Most Popular Today

Recent Features

  • fort point both-ciders-3Fort Point Beer debuts cider line, explains why ciders instead of seltzers
    January 31, 2023
  • Watch a drone release insects over hop yards for sustainable pest control in this Yakima Chief Hops video series
    January 30, 2023
  • Distro update: Connecticut’s Two Roads Brewing goes to Colorado + news from Surreal, New Sarum and more
    January 30, 2023
  • Cadaverine: When your beer smells like dead human
    January 26, 2023
  • beer taps brain distribution cbb cropUnfiltered: There are weevils in my grain – what do I do?
    January 26, 2023
  • People news: Industry icon John Mallett steps down from Bell’s + moves from Craft ‘Ohana, BrewDog USA and more
    January 25, 2023

Footer

  • Email Newsletter Sign Up
  • About Craft Brewing Business
  • Contact Us
  • Advertise on Craft Brewing Business
  • Media Kit Download
  • Privacy and Terms

© 2023 · CBB Media LLC