• Skip to primary navigation
  • Skip to main content
  • Skip to primary sidebar
  • Skip to footer
  • Advertise
  • About Craft Brewing Business

Craft Brewing Business

Professional Insight, Unfiltered

Craft Brewing Business Craft Brewing Business
  • News
  • Business & Marketing
  • Packaging & Distribution
  • Equipment & Systems
  • Ingredients & Supplies
  • Webinars & White Papers
  • News
  • Business & Marketing
  • Ingredients & Supplies
  • Packaging & Distribution
  • Equipment
  • Webinars & White Papers
  • COVID-19

Oskar Blues plans aggressive 2014 marketing campaign

January 6, 2014Jason Morgan

Oskar Blues Brewery announced a handful of new market launches right out of the gate for 2014. First quarter new markets include a re-introduction to Idaho with Craig Stein Beverage and Minnesota with Original Gravity group of distributors, as well as Kansas, Nevada and Delaware, along with increased distribution in southern Alabama.

Oskar Blues Brewery plans aggressive 2014 marketing campaignThis announcement follows a 37 percent, 32,000 barrel (bbls), increase in 2013 while adding Michigan and Indiana. Oskar Blues also filled distribution voids in Central California, Eastern North Carolina and the balance of Tennessee and Kentucky in late summer of 2013.

Oskar Blues Brewery packaged 59,000 bbls in 2011 and doubled that production, reaching over 119,000 bbls in 2013. That growth has been fueled by the addition of the second Tasty Weasel Taproom and brewery in Brevard, N.C., which began brewing in December 2012. The Oskar Blues Brevard Brewery shipped more than 46,000 bbls in its first year of operation as East Coast distribution grew throughout the year.

In addition to capacity increases, Oskar Blues added key player Lou Romano as National Sales Director in October and promoted Chris Russell to Business Development Director, in preparation for 2014. These two industry veterans lead a staunch group of regional managers and a sales force that has grown to more than 45 strong.

canarchy collective
CANarchy Collective releases first half report of 2019, experiences impressive growth in brands like Cigar City (+48%) and Three Weavers (+122%)
oskar blues spirits
Watch: Ad campaign development for Oskar Blues’ new spirits brand launch
beer pipe politician tap turning off cbb crop
Wholesalers ensure North Carolina bill aimed at raising self-distribution production cap to 200,000 bbls goes kaput
North Carolina flag cbb crop
North Carolina legislators vote tomorrow on expanded 200,000-bbl production cap for self-distribution

Reader Interactions

Comments

  1. TKGibbonsCPA says

    January 6, 2014 at 4:07 pm

    RT @CraftBrewingBiz: Oskar Blues plans aggressive 2014 marketing campaign http://t.co/rqQsqqxzLS #CraftBeer

    Log in to Reply

Leave a Reply Cancel reply

You must be logged in to post a comment.

Primary Sidebar

Latest News

  • State of California Craft Beer: Covid recovery challenged by competition, consolidation
  • MicroStar Logistics launches Network Services Division to manage reusable plastic pallets for the beer Industry
  • Analyst speculates on Heineken acquiring Boston Beer, stock jumps
  • United States Bartenders’ Guild now has access to WOTVS Hospitality Assistance Program

Sign up for our newsletter

unsubscribe from list

Most Popular Today

Recent Features

  • CCBA California Craft Beer SummitState of California Craft Beer: Covid recovery challenged by competition, consolidation
    March 23, 2023
  • Koga-brothers-karben4Karben4 Brewing to relaunch Ale Asylum brand
    March 20, 2023
  • 4 steps to understanding the filtration process in craft beer
    March 20, 2023
  • newbelgium_2023_wildnectar-shopping-basket_family_IMG_2Beyond beer: Examples of craft breweries exploring canned cocktails
    March 16, 2023
  • brooklyn 35 featureBrooklyn Lager turns 35 and more beers to know this week
    March 14, 2023
  • Backwoods Brewing to open a 19-acre resort called Party Acres in the Columbia River gorge this May
    March 13, 2023

Footer

  • Email Newsletter Sign Up
  • About Craft Brewing Business
  • Contact Us
  • Advertise on Craft Brewing Business
  • Media Kit Download
  • Privacy and Terms

© 2023 · CBB Media LLC