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On-premise trends for beer and booze were big in January

February 19, 2015Keith Gribbins

New Holland Brewing bar handing beer
Craft beer volume share was up 0.9 percent in January vs. up 1.9 percent for 2014, a clear slowdown.

GuestMetrics gathers data from the point-of-sales (POS) systems from restaurants and bars across the United States. So when you want to know how much craft cider sold in the last month compared to craft beer (that info’s below), these folks can tell you. Here’s what they’re saying about the last four weeks.

The on-premise channel started out 2015 with strong growth; traffic was up 2.6 percent and food and beverage sales were up 2.6 percent. “This is the single best month we have seen in years,” GuestMetrics stated. Casual dining traffic was up a solid 3.6 percent, Bars/Clubs were up 2.7 percent and Fine Dining was up 2.6 percent. The industry had an extremely easy comp from a year ago but nonetheless, underlying growth was solid. Comps will get sequentially tougher with each passing quarter of 2015.

Alcohol beverage volume was up 1.5 percent in January vs. a decline of 1.8 percent for full year 2014. Spirits led the way with 3.1 percent volume growth (vs. down 0.3 percent for 2014) while Wine was up 0.9 percent (vs. -0.8 percent for 2014) and Beer was up 0.3 percent (vs. down 3.4 percent for 2014). Beer had the biggest improvement relative to 2014 trends and wine had the least improvement.

Beer lost 0.2 percent share of alcohol beverage dollars vs losing 0.3 percent for 2014. Wine slowed, losing 0.3 percent share of dollars vs losing 0.1 percent of dollars for 2014. Spirits gained 0.5 percent share of dollars vs gaining 0.4 percent share of dollars for 2014. On a volume basis, beer improved its volume share losses relative to wine while spirits volume share gains remained steady.

The slowdown in wine trends mirrors what is happening in the off-premise; cider could be having an impact as cider volume share continues to gain 0.4 percent share of the beer category, but its share was up at least that in 2014 and wine has slowed relative to overall beer despite the consistent cider share gains.

Craft beer volume share was up 0.9 percent in January vs up 1.9 percent for 2014, a clear slowdown. Craft beer has over a 30 percent share of the on-premise beer category, so it appears to be slowing with the law of large numbers; the number of new craft offerings continues to grow strong as the overall segment is slowing, raising issues about the sustainability of this growth; Premium Light share was down 1.2 percent vs. down 1.9 percent for 2014, so a clear improvement in trends; Import share was down 0.3 percent.

Within the spirits category, Bourbons/Blends gained 0.8 percent volume share, Tequila gained 0.4 percent share and Irish Whisky gained 0.4 percent share, while Vodka lost 0.4 percent share and Rum lost 0.4 percent share.

Craft spirits gained 2.4 percent share vs. 1.9 percent for 2014, so it is accelerating; domestic craft now holds a 6.6 percent share of the on-premise spirits segment.

people drinking at bar
On-premise traffic remains positive while beer volumes soften slightly
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Craft beer trends down: On-premise alcohol trends through early Oct.
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On-premise trends remain weak through early August, craft y/y share gains slowed
KBS Week Founders Brewing bar
On-premise alcohol trends improve through mid-June

Reader Interactions

Comments

  1. Cizauskas says

    February 20, 2015 at 7:30 am

    In January, on-premise #craftbeer volume growth (at 30% share) slows, up 0.9% vs.1.9% in 2014. Via @craftbrewingbiz: http://t.co/PmZ08uKTF3

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  2. Brew and Be Covered says

    February 19, 2015 at 9:37 pm

    Brew and Be Covered liked this on Facebook.

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  3. Grist Mills says

    February 19, 2015 at 9:37 pm

    Grist Mills liked this on Facebook.

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  4. inbituinthebrew says

    February 19, 2015 at 6:37 pm

    RT @CraftBrewingBiz: On-premise trends for beer and booze were huge in January 2015. http://t.co/iAwlVErOUM Awesome info @GUESTMETRICSLLC

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  5. Jerry Elliott says

    February 19, 2015 at 6:22 pm

    Jerry Elliott liked this on Facebook.

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  6. Didi Rainey says

    February 19, 2015 at 5:22 pm

    Didi Rainey liked this on Facebook.

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  7. Route66Brew says

    February 19, 2015 at 5:22 pm

    On-premise trends for beer and booze were huge in January http://t.co/Y6eXWfe1AK

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  8. Dalibor Šulc says

    February 19, 2015 at 4:52 pm

    Dalibor Šulc liked this on Facebook.

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  9. crsimp01 says

    February 19, 2015 at 4:38 pm

    On-premise trends for beer and booze were huge in January http://t.co/TZSM7v6CCm via @craftbrewingbiz

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Trackbacks

  1. On-Premise Trends For Beer And Booze Were Big In January - BeerRun Software says:
    February 25, 2015 at 3:06 pm

    […] Read more […]

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  2. On-premise trends for beer and booze were big in January | GlobalBrew ERP Brewery Software says:
    February 20, 2015 at 3:24 pm

    […] GuestMetrics gathers data from the point-of-sales (POS) systems from restaurants and bars across the United States. So when you want to know how much craft cider sold in the last … Read More […]

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