Red Brick Brewing, Georgia’s oldest craft brewery, recently retained Atlanta marketing agency Creative Mischief as part of a recent move to take the lead in the southern craft beer market and showcase a new direction for the brewery. The resulting effort provided the 20-year-old brewery with its fastest selling seasonal to date — Sacred Cow.
“We needed to maintain brand identity while breathing new life into our image by promoting our move to smaller batch, higher quality brews and a more creative approach to product,” said Tyler Cates, marketing coordinator for Red Brick. “Our ongoing partnership with Creative Mischief and our talented staff have helped provide us with a new direction and unique identity in the craft beer market.”
Creative Mischief is a full-service Atlanta-based marketing agency serving the needs of clients throughout the Southeast and nationwide. For the past six years, CM has been working with clients to simplify, engage and inspire — showcasing the best that the South offers. Since the partnership, Red Brick has released new packaging and/or flavors for six new products, including Sacred Cow, Beard Envy, Three Bagger, Hop Circle and the re-released Hoplanta and Laughing Skull.
“We wanted to create a stronger identity for Red Brick through more visually impactful packaging,” said Isham Colosetti, co-founder and creative strategist at Creative Mischief. “New illustrators reflected the brewery’s unique and creative approach to individual beer profiles. At the same time, we refreshed the Red Brick label and established a distinct overall look and feel for the brand and future packaging that would connect with its audience and establish a more sophisticated, identifiable presence.”