Urban South Brewery took home the Gold Crushie for Best Brewery Rebrand in the 2021 Craft Beer Marketing Awards. Winners in the Best Brewery Rebrand category are recognized for unique, distinctive rebrands that celebrate change and stand out from the competition. Urban South launched its brand refresh in September 2020 with an updated logo and packaging to reflect the brewery’s evolution over its first five years in business.
“Our business has experienced so many positive changes over the past couple of years, and it was time for us to modernize the brand to reflect the spirit of our brewery and team,” said Jacob Landry, Founder of Urban South Brewery. “So much thought and hard work went into our rebrand and to be recognized worldwide among the very best by a program like the CBMAs is a true honor and testament to the efforts of our entire team.”
Urban South’s refreshed branding was developed with the experts at TILT in Louisiana, who tapped into their understanding of the craft beer space to create a vibrant, modern and easily recognizable brand and packaging strategy. The end result is a cohesive body of work that encompasses Urban South’s fun-loving, laid back approach to brewing.
The Craft Beer Marketing Awards features more than 30 categories celebrating the very best of beer marketing and design and the teams behind them. Breweries, artists, designers and branding and marketing professionals from across the world are invited to participate each year. All categories are judged by an esteemed panel of industry leaders and experts from brewing, marketing, design and beyond. Entries are divided into five regions, and Gold and Platinum Crushie Awards are awarded to each region.