Supply chain management can become one of those unwieldy tasks for a growing, expanding brewery. It’s a job that requires smart people and even smarter software (no offense, smart people).
Some of you may be familiar with VicinityBrew, which is an enterprise planning system for beverage suppliers. The company just completed an integration with Halo, a supply chain intelligence company, and its fast-growing demand forecasting software, SkuBrain. The idea behind this is to extend VicinityBrew’s one-stop-shop capabilities by enabling customers to forecast demand from their historical data and management input — and use that data for production and inventory management.
Sounds nifty. Here’s a video explanation.
“Many beverage companies today are reliant on best guess forecasting or using spreadsheets that require manual processing and are error-prone,” said Keith Peterson, CEO of Halo. “This is especially difficult in fast growth markets like craft, where new SKUs and flavors are a constant.”
SkuBrain uses machine learning techniques to recommend the best forecast for each product and channel. It offers capabilities for mature brands as well as new product introductions. Might as well get behind it now as there will be no hope once it becomes fully sentient.