Warped Wing Brewing Co., headquartered in the heart of downtown Dayton, Ohio, with additional Taproom locations across Southwest Ohio, is taking the “new year, new you” idea fairly literal, revealing its new brand identity, seen above. Soon Warped Wing will be debuting a refreshed design across all products, taprooms, content, and merchandise.
The company says the redesign is in service to the brewery’s ongoing expansion and “continued celebration of making timelessly balanced beer, seltzers, and sodas for every consumer and every occasion.”
“We’ve always wanted to honor this area’s rich history of invention because of the spirit it inspires in people and how it connects us,” said Nick Bowman, co-owner and VP of sales and marketing for Warped Wing.
The design comes with a refreshed Warped Wing icon that honors the original wing design, but with subtle changes to ensure it stands the test of time and remains a signature staple to Warped Wing’s origins. This design intent matches the spirit of the company.
“We wanted to refresh our brand for exactly this reason — to be more reflective of that spirit and really celebrate the classic and simple elements that feel authentic to who we are and that differentiates us from other breweries.”
The brand’s new design will be seen across cans and packaging of their full lineup of beers and sodas and the upcoming launch of canned hard seltzers. The first new can launch of the year, Hop Chill Cold IPA, will take place today (Thursday, January 5) at all Warped Wing locations.
“We’re certainly responding to what people want so that we have products for every consumer, but we challenge ourselves to create new products that you’ll want to come back to time and time again,” said John Haggerty, Co-owner and Brewmaster for Warped Wing. “We’re always working to perfect that balance of curiosity and reliability people love from craft beer.”