Which craft breweries are making the most out of fan buzz and doing their best to engage customers? Sprinklr says it has answers, and like all great answers, they come in the form of an easily digestible infographic.
Quickly, what is a ‘Sprinklr’?
Sprinklr is a social media management platform for enterprises and works with brands such as Nike, McDonald’s, Microsoft, P&G and Samsung. So yea, they are hip, with it and know what the kids are talking about. But they don’t want to keep all of that knowledge to themselves, and lucky for you, they just did an examination of top performing breweries on social media in 2016. (across Twitter, Facebook, Instagram, YouTube and Google+). You can find the original findings here.
Fun — what are the big takeaways?
Most Engaging and Loved Brewery: California’s Stone Brewing Co. took home the title of most engaged brewery with more than 1.4 million social media engagements. Stone was also the country’s most loved brewery with 44.5 million earned impressions.
Most Active Brewery: The title of most active brewery on social went to Deschutes Brewery. The Oregon-based beer maker brews up 10+ posts per day.
Most Improved: There was no sleep at Brooklyn Brewery, where they improved their follower count by 60 percent.
The Weekend Is for Beer: Most conversations around craft beer in the past year has taken place on Saturday and Sundays, accounting for 55 percent of the conversation.
Enough of this reading. Show me the pictures.