Hospitality quality and data technology company BarTrack recorded a year of record growth in 2023, reporting over 300% growth year-over-year. This growth was spurred by new partnerships with point-of-sale technology providers including Toast, the launch of an ongoing partnership with industry leader Micro Matic, and the release of new products to support beverage quality in the hospitality industry. The BarTrack team added revolutionary beverage and food quality management tools to their innovative draft product lineup last year with the launch of its revolutionary draft monitoring solution The Smart Draft System, which includes: Smart Refrigeration Monitoring, Smart Kegerator Monitoring, Glycol Monitoring, and Cooler Monitoring. BarTrack also launched an online resource library of educational content along with a website update last year.
With a growing nationwide presence in the US, BarTrack helps bar, restaurant, brewery, and stadium operators reduce waste, increase profits, and pour a perfect beverage every time. As a fully integrated solution, BarTrack uses sensors that adapt to any draft system to measure nearly a dozen beverage-specific variables in real time with no moving parts or intrusion to the beer line. Data from the sensors, combined with the BarTrack App and point-of-sale integration with POS providers like Toast, delivers a comprehensive view of the causes and impact of waste on the bottom line. Sources of waste are categorized and displayed through intuitive reporting that management teams can use to inform data-driven decisions and eliminate costly waste throughout draft beverage inventory processes.
“For the first time in our industry, businesses are heavily relying on technology to minimize costs, reduce labor cost, and maximize profits. As we look ahead to 2024, we anticipate seeing the adoption curve for all hospitality technologies to increase,” said Brett Danielson, co-founder and CEO of BarTrack. “We recognize that hospitality customers are always going to appreciate the people-first approach. That’s why our mission is to automate back-of-house processes to allow operators to spend more time focusing on the guest experience.”
With new product launches this year expanding the BarTrack lineup to include a Smart Kegerator, Smart Refrigerator, Smart Cooler, and Smart Glycol Power Pack, BarTrack’s innovative SmartDraft System product lineup is changing the way retailers interact with their draft systems. The Smart Draft System assists at every step of the draft beverage process, from inventory to maintenance, beverage ordering, analyzing data and pouring a perfect pint for every customer, revolutionizing the fragmented draft beverage space into a fully integrated ecosystem.
“We started our company on a mission to ensure every single guest’s drinking experience is consistently the best quality. In 2023 with the help of our partners, we launched a product lineup extension that allows hospitality operators to manage equipment performance and actually measure the quality of the guests’ experience in a meaningful way,” said Danielson. “At the end of the day, our industry still has a long way to go, the biggest competitor for companies like ours is still the loose leaf sheet of paper or excel document. We are excited to continue to expand our customer base and help as many people in our industry as we can.”
BarTrack is the industry leader on draft beverage management. This year, bars and restaurants using BarTrack have generated over $100,000 per store in additional annual revenue and have seen increases in keg yields of over 30%.
Want to see how BarTrack helps businesses just like yours Pour Smarter? A new website launched this year hosts actionable content from the team and other industry leadership. The Bartrack resource library features webinars, blog posts and more highlighting the importance of beverage quality and tips for managing an effective draft program.
Visit bartrack.beer for more information or click here to schedule a demo.