• Skip to primary navigation
  • Skip to main content
  • Skip to primary sidebar
  • Skip to footer
  • Advertise
  • About Craft Brewing Business

Craft Brewing Business

Professional Insight, Unfiltered

Craft Brewing Business Craft Brewing Business
  • News
  • Business & Marketing
  • Packaging & Distribution
  • Equipment & Systems
  • Ingredients & Supplies
  • Webinars & White Papers
  • News
  • Business & Marketing
  • Ingredients & Supplies
  • Packaging & Distribution
  • Equipment
  • Webinars & White Papers
  • COVID-19

Artisanal Brewing Ventures (home to Sixpoint, Southern Tier, Victory) adds cider, seltzer and mixed cocktails to its portfolio with new partner Bold Rock

November 21, 2019Keith Gribbins

Consolidation continues. This week we talked about New Belgium Brewing basically selling to Kirin and Molson Coors investing in non-alcoholic health bev incubator L.A. Libations. Last week, we detailed Anheuser-Busch InBev purchasing the rest of Craft Brew Alliance it didn’t already own for a modest $222 million — after initially declining to do so in August and (gasp!) that drove down the price. Well, back to this week (we’re not finished yet).

Bold Rock, which touts itself as the No. 2 cider brand in the United States, has announced it will join Artisanal Brewing Ventures, a holding company and partnership with some of craft’s biggest brands including Sixpoint Brewery, Southern Tier Brewing Co. and Victory Brewing Co.

Why the move? Well, the variety of non-traditional beer brands Bold Rock brings to the bar, fridge and portfolio. In 2019, Bold Rock also launched a line of hard seltzers that feature a unique apple-based alcohol, as well as a line of premium ready-to-drink canned cocktails. To the press release I say!

“The founders of Bold Rock should be incredibly proud of what they and their hard-working, dedicated team have created — the No. 2 cider brand in the country,” said John Coleman, CEO, Artisanal Brewing Ventures. “With the addition of Bold Rock, ABV is strongly positioned to address the evolving needs of the craft consumer. Bold Rock’s portfolio is a perfect complement to ABV’s other partner breweries by bringing consumers a leading hard cider, a new hard seltzer and a line of canned cocktails. Adding Bold Rock to the ABV family shows a commitment to bring craft consumers great brands across segments to best meet the needs in all of their drinking occasions.”

The partnership certainly signals Artisanal Brewing Ventures moving to extend beyond craft beer. Bold Rock, which launched in 2012, touts a production capacity of 80,000 bbls of craft cider and seltzer, and Artisanal Brewing Ventures’ touts a leadership position in eight of the country’s top 50 markets for craft beer, hard cider, hard seltzer and other premium spirits-based canned cocktails. Bold Rock will now gain access to Artisanal Brewing Ventures’ shared network of production facilities, sales team and distribution footprint.

“Our dream was to bring people together to create special memories and meaningful experiences while enjoying our products. Since then, we have formed a number of phenomenal relationships with consumers, distributors, and retail partners, as well as with our own employees. Now, by joining ABV, a very talented, passionate, and high performing beverage company, we can extend our brand to new consumers up and down the east coast, creating more special memories and unique experiences,” said Washburn, who along with Shanks, will remain with the company in leadership roles.

What about those taprooms?

In addition, Bold Rock’s four taproom locations will be added to Artisanal Brewing Ventures’ current footprint of nine open or announced taprooms, giving the company access to over two million customers a year. Bold Rock will also partner with Sixpoint, Southern Tier and Victory to leverage their collective consumer data and insights to build an impactful innovation program and marketing approach. And as we all know, data is the new oil. The transaction is expected to close before the end of the year.

Brooklyn’s Sixpoint Brewery joins Artisanal Brewing Ventures (home to brands Southern Tier and Victory)
Victory Brewing Covaleski-In-Downingtown
Covaleski Down Under: Victory co-founder hits Melbourne Good Beer Week and goes New Zealand hop hunting
artisanal brewing ventures
Victory Brewing, Southern Tier unite, form new big-time craft beer alliance
American flag eagle America politics cbb crop
Four top craft beer professionals share their political insights (from 21st Amendment to the Brewers Association)

Reader Interactions

Leave a Reply Cancel reply

You must be logged in to post a comment.

Primary Sidebar

Latest News

  • The Association of Pickleball Players names Partake Brewing as its official non-alcoholic beer partner
  • MaltCon2024 registration opens, speakers announced
  • Watch the story behind Minnesota’s Surly Brewing Co.
  • Beer Institute: Research shows tariffs on aluminum have cost the U.S. beverage industry nearly $2.2 billion

Sign up for our newsletter

unsubscribe from list

Most Popular Today

Recent Features

  • Surly Brewing barWatch the story behind Minnesota’s Surly Brewing Co.
    December 7, 2023
  • Beer money cansMeasuring the financial impact of staff suggesting to-go beers
    December 6, 2023
  • Cincinnati’s MadTree Brewing becomes a B-Corp, so let’s learn how they did it
    December 4, 2023
  • Westbound and Down craft brewery exterior cbb cropColorado’s Westbound & Down Brewing acquires Aspen Brewing and Capitol Creek Brewing
    December 4, 2023
  • Aaron Reames of Bent Water Brewing cbb crop2024 market predictions from three top craft brewers
    December 4, 2023
  • craft beer neon marketing sign‘Experience creates consumption’ tops BrewLogix list of craft beer trends to watch
    November 30, 2023

Footer

  • Email Newsletter Sign Up
  • About Craft Brewing Business
  • Contact Us
  • Advertise on Craft Brewing Business
  • Media Kit Download
  • Privacy and Terms

© 2023 · CBB Media LLC