• Skip to primary navigation
  • Skip to main content
  • Skip to primary sidebar
  • Skip to footer
  • Advertise
  • About Craft Brewing Business

Craft Brewing Business

Professional Insight, Unfiltered

  • News
  • Business & Marketing
  • Ingredients & Supplies
  • Packaging & Distribution
  • Equipment
  • Webinars & White Papers
  • COVID-19

COVID-19 and craft beer: Before the Michigan shutdown, New Holland Brewing offered an excellent list of cleaning protocols

March 17, 2020Keith Gribbins

States like Ohio, California, Illinois, Washington, Massachusetts, New York, Kentucky, Indiana and onward are mandating certain restrictions on restaurants and bars or asking them to cease operations for a period due to COVID-19. Yesterday, Gov. Gretchen Whitmer announced an order that will temporarily shut down all bars and restaurants in Michigan, to take effect at 3 p.m yesterday.

Before that announcement, New Holland Brewing, makers of famed Dragon’s Milk, released an excellent list of cleaning and safety protocols that it was implementing for its Michigan locations. It’s still a good list, worthy of review, as I’m sure we’ll see it again once breweries reopen. These come via President Brett VanderKamp, and they are a good example for breweries looking to stay open safely and professionally during this crazy moment in history. Via the New Holland website:

• Asking our team members to stay home if they show any symptoms of illness, or if they have recently been exposed to anyone else that is exhibiting symptoms. We kindly ask that our customers follow the same guidelines.

• Curtailing tours of our facilities for the time being. Refunds will be given to guests that have already purchased tour tickets.

• Increased sanitizing protocols for all common areas, such as door handles, light switches, table tops, bar tops, chairs, host stands, etc…

• Increased hand-washing requirements for staff

• Restroom inspections every 30 minutes to ensure that soap dispensers are fully stocked, along with paper towels and toilet paper

• Having hand sanitizer available at our host stands and server stations

• Asking our guests to refrain from standing behind or crowding each other at the bar

• Reducing guest capacity at each property to ensure that we are able to maintain our increased cleaning and sanitizing efforts while continuing to provide an exceptional customer service experience

• Modifying our seating: having less stools at the bar and more spacing between our seated guests to allow for social distancing

COVID19 coronavirus mask money
Why you need to maximize engagement during a pandemic
How the Employee Retention Credit can help breweries that paid employees during the pandemic
The role of market research in go-to-market planning for craft breweries
Tennessee beer tax rolls through legislature
Summary of new wrinkles to the Craft Beverage Modernization tax provisions via the TTB

Reader Interactions

Leave a Reply Cancel reply

You must be logged in to post a comment.

Primary Sidebar

Latest News

  • Watch: This awareness video on human trafficking from beer wholesaler Markstein Sales will move you to action
  • Distribution updates: Massachusetts brewers celebrate franchise reform, Yuengling goes to Texas with Molson Coors and more from Bell’s, Stone and beyond
  • San Francisco’s Fort Point Beer moves from self-distribution to partner with Matagrano Inc.
  • Craft Brewers Conference rescheduled for Sept., moves from San Diego to Denver, may go online as a backup

Sign up for our newsletter

unsubscribe from list

Most Popular Today

Recent Features

  • Watch: This awareness video on human trafficking from beer wholesaler Markstein Sales will move you to action
    January 14, 2021
  • Distribution updates: Massachusetts brewers celebrate franchise reform, Yuengling goes to Texas with Molson Coors and more from Bell’s, Stone and beyond
    January 14, 2021
  • COVID19 coronavirus mask moneyWhy you need to maximize engagement during a pandemic
    January 13, 2021
  • How the Employee Retention Credit can help breweries that paid employees during the pandemic
    January 12, 2021
  • The role of market research in go-to-market planning for craft breweries
    January 12, 2021
  • Tennessee beer tax rolls through legislatureSummary of new wrinkles to the Craft Beverage Modernization tax provisions via the TTB
    January 11, 2021

Footer

  • Email Newsletter Sign Up
  • About Craft Brewing Business
  • Contact Us
  • Advertise on Craft Brewing Business
  • Media Kit Download
  • Privacy and Terms

© 2021 · CBB Media LLC

Continue ...

sponsored by