• Skip to primary navigation
  • Skip to main content
  • Skip to primary sidebar
  • Skip to footer
  • Advertise
  • About Craft Brewing Business

Craft Brewing Business

Professional Insight, Unfiltered

  • News
  • Business & Marketing
  • Ingredients & Supplies
  • Packaging & Distribution
  • Equipment
  • Webinars & White Papers
  • COVID-19

The Craft Portal: A gateway to beer manufacturing analytics at an extremely reasonable price

March 13, 2018Keith Gribbins

The Craft Portal will allow you see your beer manufacturing in new, simplified, headache-free ways.

Mega breweries are experts at streamlining their businesses. They have teams dedicated to analyzing data and statistics to organize and simplify information, forecast and make buying and business decisions. Most craft breweries struggle with this sort of data analytics. Most small brewhouses would kill for a material requirements planning (MRP) system geared toward small breweries — a production planning, scheduling and inventory control system used to manage manufacturing processes. Most MRP systems are software-based, but they often cost too much for small businesses. Well, they used to.

“We first began discussing this product years ago when we realized our software as a service was too expensive for many of the breweries we wanted to work with. The cost of business for us was just too high,” explained Adrian Belobradic, sales director at GP Analytics. “Soon thereafter, three of our partners were purchased by Anheuser-Busch InBev, and they implemented our enterprise level tools, CraftedMRP, into all their newly acquired breweries. During the two years working in this environment, we were able to develop the systems we dreamed about. Now after parting ways with AB InBev, we’re excited to get back to our roots and help independent breweries reach their goals.”

GP Analytics is an analytics and software technology company focused on supporting craft breweries and distributors via MRP programming and consulting. The company’s technology program, Crafted MRP, was developed out of brewers’ and wholesalers’ needs to better forecast, produce and manage the flow of product from source to consumer. Now, GP Analytics has announced a new set of tools called The Craft Portal. At its core, it’s a secure online ordering portal for collaboration between breweries and their wholesaler partners. It offers exportable reports that can be uploaded to your accounting software, a 12-week forecast tool for better production planning and a number of other options.

“We want to give the same power and capabilities that the large mega breweries enjoy with a tool 100 percent specific to the challenges of the craft brewing business,” said Belobradic. “Because we developed all the tools ourselves and do not license any of our technology, we can offer The Craft Portal starting at $99 per month with the first three months free.”

Sounds like a deal. What does this service entail exactly? Here are some highlights:

  • Take charge of your logistics, sales and operations to gather the critical information for running your brewery. Exportable sales reports, formatted to load into most ERP systems.
  • Automated email reminders for your wholesalers to drive engagement. Multiple suppliers on the Craft Portal ensures daily or weekly views are paramount to your wholesalers.
  • The 12-week wholesaler forecast tool ensures engagement by your distributor partners, helps you calculate demand and gives your wholesalers confidence.
  • Easily manage core, seasonal and experimental products. Settings allow you to turn ON or OFF quickly and manage inventory levels at the brewery.

The Craft Portal is also easily customizable for almost any craft business:

  • Easy setup
  • Connects with most ERP systems
  • Compatable with VIP sales data
  • Calculates wholesaler/velocity and day of inventory
  • Creates purchase orders
  • Drag and drop features
  • Balances loads by weight and unit
  • Rolling 12-week forecast

“The additional modules we offer can link to your VIP, add additional warehouses to your portal and create allocations for specialty brands,” said Belobradic. “We initially developed it for Goose Island, Bourbon County Stout, and our Brand Rights tool even allows you to turn items on or off by wholesaler.”

Three months free? $99 a month for starters? This is an easy and affordable way to dabble in analyzing your beer making, selling and forecasting processes.

beer bottles rotating gif
Data prophets: We ask GP Analytics how it predicts supply chain trends and consistent wholesaler orders
Non-alcoholic beer brand Athletic Brewing closes $17M+ in funding with famous backers, selects Crafted ERP, eyes big growth
COVID19 coronavirus mask money
Why you need to maximize engagement during a pandemic
How the Employee Retention Credit can help breweries that paid employees during the pandemic

Reader Interactions

Leave a Reply Cancel reply

You must be logged in to post a comment.

Primary Sidebar

Latest News

  • Malt maker Rahr purchases all of eco energy maker Koda
  • Check out XTRATUF’s Legacy boots, perfect for work in the brewhouse
  • Ohio’s Rustic Brew Farm now selling sprouted grain flours
  • How Virginia Beer Co. used the shutdown to overhaul its facility (and keep people employed)

Sign up for our newsletter

unsubscribe from list

Most Popular Today

Recent Features

  • virginia-beer-co-renovationHow Virginia Beer Co. used the shutdown to overhaul its facility (and keep people employed)
    January 19, 2021
  • Clean air, clean beer: New Ingersoll Rand oil-less reciprocating air compressors are ideal for breweries (aeration to canning)
    January 18, 2021
  • Non-alcoholic beer brand Athletic Brewing closes $17M+ in funding with famous backers, selects Crafted ERP, eyes big growth
    January 18, 2021
  • Watch: This awareness video on human trafficking from beer wholesaler Markstein Sales will move you to action
    January 14, 2021
  • Distribution updates: Massachusetts brewers celebrate franchise reform, Yuengling goes to Texas with Molson Coors and more from Bell’s, Stone and beyond
    January 14, 2021
  • COVID19 coronavirus mask moneyWhy you need to maximize engagement during a pandemic
    January 13, 2021

Footer

  • Email Newsletter Sign Up
  • About Craft Brewing Business
  • Contact Us
  • Advertise on Craft Brewing Business
  • Media Kit Download
  • Privacy and Terms

© 2021 · CBB Media LLC

Continue ...

sponsored by