We’ve enjoyed naked people drinking beer before. Now, it’s time to enjoy some more. Really, what took so long? A Luxembourg-based beer brand touting a history back to 1842 has released a new ad campaign that features attractive people in the nude as a way of promoting its natural ingredients. Bofferding is a brand brewed by Brasserie Nationale, which is the largest brewery in Luxembourg, based in the city of Bascharage (go Hedgehogs!). Brasserie Nationale is basically the merging of two impressively old beer brands — Brasserie Bofferding (founded in 1842) and Brasserie Funck-Bricher (founded in 1764).
Last year, Brasserie Nationale signed an exclusive U.S. distribution deal for Bofferding with Ansay International, which is “the exclusive importer of beer, wine and cider from Luxembourg to the United States.”
Apologies for that detailed business intro. What about those nudies, amirite? Well, a Milwaukee marketing firm is helping push the brand with a campaign slogan of “Drink in the Boff.” From Ad Age:
Print and digital ads by Milwaukee ad agency BVK were shot in Wisconsin locations “that reinforced the all-natural product benefit and also had aesthetic similarities to Luxembourg,” according to a brand representative. Bofferding claims “100% natural ingredients.”
Of course some publishers, like Facebook, would not accept the ads with nudity. So Bofferding had a little fun with that, creating a censored version.
No censorship Here. Enjoy!
Hmm… arty. There are more, but you have to go to Ad Age.
Bofferding claims to use only the best raw materials: “Brewed exclusively with malt and hops, without any additives or preservatives whatsoever. The Bofferding Brewery is proud to produce a 100% natural beer.” Its water comes from a natural source some 300 meters below ground. The brand touts only carefully selected hops from the Hallertau area in Bavaria, and yeah, its malt is super natural too (I won’t get into it). The brand’s styles include a euro-styled pilsner, a fruit ale spiked with stone fruits, a trip, an Xmas lager and a brune, which is German for brown. Most of the distribution for this brand seems to be in Wisconsin.