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Five private events that can keep your brewery’s calendar booked

May 23, 2018Holly Edwards

people drinking at bar
Cheers to this sweet beer-themed event.

Breweries provide an open and relaxed atmosphere to host the perfect private event. Not only do private events increase your revenue, but they bring new faces into your business and increase your brand awareness. Below, we’ve listed five different types of private events you can host at your brewery that will keep your calendar full.

Corporate events

Corporate parties don’t have to be all work and no play. If a company is looking for a venue that will provide their work party with a more laid-back feel, a brewery is the perfect option. Breweries typically feature a lot of open space, which is perfect for employees to mingle and network with one another. Plus, if your brewery features easy A/V options, that’ll make speeches or presentations a breeze.

Rehearsal dinners

A brewery is the ideal location for a rehearsal dinner because it offers a relaxed atmosphere for family members of both the bride and groom to meet and hang out with one another before the big day. Because rehearsal dinners are typically smaller than wedding receptions. A brewery won’t feel cramped for guests. Breweries typically let clients bring in their own food, whether that’s a catering company or a food truck, which will add to the relaxed vibe of the rehearsal dinner.

Weddings

More and more couples are choosing to get married in nontraditional venues, including breweries. What can a brewery offer for a couple looking to say “I do” that a traditional venue can’t? For one, most breweries feature areas to play games, like shuffleboard and cornhole, which will keep wedding guests of all ages entertained. The wide-open spaces found in breweries also leave enough room for both a dance floor and reception area. Some breweries even offer tours to wedding guests throughout the night, which is a good way to take a break from the festivities.

Birthday parties

Who wouldn’t want to ring in their birthday surrounded by close friends at their favorite local brewery? A brewery is a creative location for celebrating a year of getting older. Party guests can enjoy mingling with one another, surrounded by fun games and their favorite brews in a relaxing location. Most breweries allow decorations to be brought in, so themes can be incorporated into a rustic environment.

Graduation parties

Graduating from college or grad school (probably not high school) is the chance to blow off some steam and celebrate the end of all-nighters, final exams and research papers with close friends and family. What better way to do that than at a brewery? Some breweries welcome individuals of all ages, and typically feature lawn games to play with loved ones. Grads can have a toast to celebrate all of their hard work with a flight of their favorite beers.

Holly Edwards is Gather‘s content marketing specialist. She works on blog posts, social media content and thought leadership pieces that help restaurants and other venues streamline their planning process and host successful events.

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