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How the ‘Maine Beer Night’ will be different than other virtual beer events

July 6, 2020Chris Crowell

Maine Beer Night will feature videos from brewers and members of the worldwide Maine beer community.

“This is not a Zoom call,” is the first thing to know about the Maine Brewers’ Guild inaugural Maine Beer Night, according to executive director Sean Sullivan. One of the most innovative promotional beer guilds out there, the Maine guild had to cancel its Summer Session and pivoted to this concept instead, planned for July 25, 2020. The idea is to give beer fans the opportunity to join brewers from Maine and around the world for a night of beer tasting, entertainment, education, and celebration – all from the comfort of home.

“We’re not talking about 1,000 small faces talking over each other on a screen,” Sullivan says. “What we’re creating is something totally new. This is a night where beer fans can enjoy some hand selected Maine beers and get an insider’s peek into the people, places, and processes behind our beer scene here in Maine.”

Donations + unique videos

Using Facebook as the platform the Guild is inviting Maine beer fans to join them by making a five dollar ‘entry donation’ for the evening. Attendees will receive access to a selection of videos created by Maine brewers and members of the beer community from around the state including a round table and tasting with Tributary Brewing, a peak at the world of barrel aged beer with River Drive Cooperage, a visit from Der Bier Genie at Tattooed Dad Brewing and much more!

Delivery partnership

But it’s not just a digital experience that’s planned for this night of beer love. The Guild is working with CarHopME, a new alcohol delivery service, to offer mixed 6-packs and 12-packs of Maine-brewed beer. These mixed packs can be picked up at locations around the state, with doorstep delivery available in some areas.

“When we thought about what makes beer festivals fun, it’s trying new beers, learning about beer, and having fun amidst a group of others who enjoy the same,” said Sullivan. “We’re hoping beer fans around the state will join us to keep that spirit alive and support our industry through Maine Beer Night.”

Tickets can be purchased at mainebeernight.com starting at $5 for Maine Beer Night access and $35 for a 6-pack sampler with additional options for limited edition t-shirts and taster glasses. All proceeds of the event will support the Maine Brewers’ Guild, the nonprofit trade organization for the Maine craft beer industry.

Maine Beer Night Featured Content

  • Brewers Round table with Tributary Brewing – Join brewers Tod, Woody, and Ian at a brewers round table for a tasting session of the Tributary Pilsner, add in some history and pairing notes and have a laugh.
  • Barrels of Beer – A peek into the operations and story behind River Drive Cooperage in Buxton – one of the biggest suppliers of barrels for brewers barrel aging beers in the USA. 
  • Drink MDI – Join Alex Maffucci and Allie Sasner of Atlantic Brewing Company as they go for a hike on Mount Desert Island (yes, people actually live in that dreamland!) and find some good places to drink beers with a view.
  • Visit Breweries, Get Rewarded –  The Maine Beer Trail is going digital! Meet the team at PageOne Web Solutions in Portland who created the web app and learn how you can check in to Maine breweries from your phone to earn a free MBG hat, t-shirt, or prize pack. 
  • The Art of the Can with Mason’s Brewing: Do you ever buy beer based on the art? Mason’s Brewing Company’s cans stand out on the shelf and owner Chris Morley will talk about how they choose their art, as well as introduce you to his waterfront spot on the Penobscot River in Brewer, Maine. 
  • Things We’ll Miss about Beer Fests: Fresh off their Instagram famous workout video release in April, join the gang from SoMe Brewing Co. as they review the “things we’re going to miss about Brew Fests this Summer.” You may not end up with someone spilling beer on you, but they’ll be doing their best to help you remember the experience! 
  • Der Bier Genie: One local’s wish comes true as Der Bier Genie appears at Tattooed Dad Brewing Co. in Jackson, Maine. 
  • Notes from a Longtime Brewer: Brewmaster and Owner Richard Ruggiero of Liberator Brewing Company speaks about 30 years in this profession, and bringing his passion and dream to reality with the opening of Liberator Brewing – a Maine-ingredients focused brewery.  He’ll talk about what he seeks in flavor profiles, styles and experiences within his Bell Wringer Brown Ale, and Riveters Lager
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