• Skip to primary navigation
  • Skip to main content
  • Skip to primary sidebar
  • Skip to footer
  • Advertise
  • About Craft Brewing Business

Craft Brewing Business

Professional Insight, Unfiltered

Craft Brewing Business Craft Brewing Business
  • News
  • Business & Marketing
  • Packaging & Distribution
  • Equipment & Systems
  • Ingredients & Supplies
  • Webinars & White Papers
  • News
  • Business & Marketing
  • Ingredients & Supplies
  • Packaging & Distribution
  • Equipment
  • Webinars & White Papers
  • COVID-19

Karl Strauss Brewing explains how it released 170 beers in 2018 and grew sales by 12 percent

January 8, 2019Chris Crowell

karl strauss brewing

The craft beer industry officially hit a rough patch in 2018, with many big name craft brewers having to pump the brakes, but Karl Strauss Brewing Co. was not one of them. Karl Strauss actually grew off-premise dollar sales by 12.3 percent in southern California through the first three quarters of 2018.

“Our growth is being driven predominantly by increased sales velocity at retail, meaning our beers sold faster last year than they did in previous years,” said Mark Weslar is the VP of sales and marketing over at Karl Strauss, noting the dollar sales rate of velocity was up 14.4 percent in 2018. “Fortunately, we’ve been growing our overall sales and our retail velocity for several years in a row now, which is no small feat given the number of breweries in our market and the fact that we’re a 30-year-old brewery.”

Flavor experience centers

Karl Strauss has a neat distributed approach to its brewing operations. There are a number Karl Strauss brewpubs located throughout southern California, which are seen more as a connected network of “flavor experience centers.” These satellite breweries enable the brand to release small batches and R&D new beer recipes at an impressive clip.

Ska Brewing COO explains partnership with Proximity Malt

“In 2018, we will have released more than 170 different beers, many of which get scaled up into commercial release batches out of our main brewery once we’ve proven market demand in our brewpubs,” Weslar said. “We think of our brewpubs as Temples Of Beer where our beer is celebrated, sampled and evangelized by our staff through education, sampling, food pairings, etc.”

Expansion update

karl strauss mosaic ipa

We followed up with Weslar once we noticed that this upward demand trendline led to Karl Strauss signing a long-term lease for 20,000 sq ft of additional warehouse space next to its main brewery on Santa Fe Street in Pacific Beach, San Diego. This space includes a 6,200-sq-ft cold box and significant dry goods storage. It is yet another example of maximizing the space it has for brewing and capacity.

“The primary use for the warehouse space will be for increased cold storage,” Weslar said. “Currently our cold storage resides in the main brewery building. The new warehouse space enables us to move cold storage from the brewery to the adjacent warehouse, and it also helps us more than quadruple the size of our cold storage space to account for growing demand.”

The move also frees up precious square footage in the main brewery for a new canning line.

Lastly, Weslar said to expect a shit-ton (our words) of more new beers from Karl Strauss in 2019:

“We have some exciting stuff happening with our Beer Portfolio in 2019, including ramping up our barrel-aged beer and sour releases to include selling them in 500-ml bottles, launching a year round Hazy IPA called Boat Shoes, launching a rotating Hazy IPA program and numerous medium sized batch releases throughout the year.”

SunDay_cans
’90s style, pandemic survival and solar-powered seltzers lead this week’s beverages to know
Collabapalooza
Craft beers to know from this year’s Collabapalooza in San Diego
Empourium_Fresh HoptoberFest_Beer - 1
Six craft beers to know this week with kveik yeast, fresh hops, spruce tips and a siren
Boat Shoes Hazy IPA Mission Bay Shoot 2019
Five craft beers to know before the government shuts them down

Reader Interactions

Comments

  1. WhereisKARLsantee.com says

    January 9, 2019 at 11:33 am

    @KarlStraussBeer Any follow up on when Karl will build in Santee?
    #buildKARLbuild
    https://t.co/hnrX4qbOHY

    Log in to Reply

Leave a Reply Cancel reply

You must be logged in to post a comment.

Primary Sidebar

Latest News

  • Cheers to 10 Years: We should all strive to be Arizona Wilderness Brewing Co.
  • Watch famed gonzo illustrator Ralph Steadman discuss his Flying Dog beer labels
  • The all-new Papago Brewing taproom opens Friday
  • Michigan’s Dog Star Hops wins Chinook Cup for second year in a row

Sign up for our newsletter

unsubscribe from list

Most Popular Today

Recent Features

  • Arizona Wilderness BrewingCheers to 10 Years: We should all strive to be Arizona Wilderness Brewing Co.
    February 2, 2023
  • Watch famed gonzo illustrator Ralph Steadman discuss his Flying Dog beer labels
    February 2, 2023
  • Michigan’s Dog Star Hops wins Chinook Cup for second year in a row
    February 1, 2023
  • fort point both-ciders-3Fort Point Beer debuts cider line, explains why ciders instead of seltzers
    January 31, 2023
  • Watch a drone release insects over hop yards for sustainable pest control in this Yakima Chief Hops video series
    January 30, 2023
  • Distro update: Connecticut’s Two Roads Brewing goes to Colorado + news from Surreal, New Sarum and more
    January 30, 2023

Footer

  • Email Newsletter Sign Up
  • About Craft Brewing Business
  • Contact Us
  • Advertise on Craft Brewing Business
  • Media Kit Download
  • Privacy and Terms

© 2023 · CBB Media LLC