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Beer scribe Chris Crowell picks his favorite craft brewery business features from 2021

December 30, 2021Chris Crowell


Need some fresh ideas for growing revenue, handling distribution or anything else to run a better, ethical brewery business next year? You’re in luck because “business” is our middle last name. The Craft Brewing Business archives are seriously jam packed with great insight and advice. Here are my favorite business-focused articles from this year — I’ve read them multiple times — everything from growing taproom revenue to exploring franchise models to undergoing active bystander training (which your brewery needs to do already).

Profitability and Planning

Brewery profitability lesson: Keys for tracking and analyzing cost of goods sold (COGS)


The role of market research in go-to-market planning for craft breweries
Craft Brewhouse Showcase 2021: From small-scale systems to full automation


Taproom revenue

Why ‘guest-owned tabs’ are the future of brewery taproom sales
Why your brewery should bring back flights
How flights drive financial success at your taproom

Wholesale strategies

How craft beer can compete (and win) in grocery stores
Old dogs, new tricks: How sales have changed in the wholesale channel
Expansion by franchise’n: How Voodoo Brewing is scaling its business nationwide
Beer, Bros and Business part 3: Sales and distribution hazards

Marketing and branding

Your brewery’s Facebook page is not a website (and why that matters)
How to brand your hard seltzer, navigating from brewery to beverage company
2021 Beer Branding Trends Part 4: Industry Experts Weigh In

Ethics and equity

Why your craft brewery needs active bystander training
From self-defense classes to anonymous reporting platforms, breweries share ways to combat sexual harassment
The case for enzymes as a key to sustainable brewing




10 craft beer variety packs that have us excited to try new beer
Take a look at Jack’s Abby’s renovated Beer Hall and its sweet new Tradition Meets Tech pilot system
4 steps to understanding the filtration process in craft beer
Backwoods Brewing to open a 19-acre resort called Party Acres in the Columbia River gorge this May

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