Briess has an excellent beer blog. Always has. Just watch Bob Hansen paint using malt extract already. That’s quality content. Journey the Briess website and there’s always great recipes, there’s the Briess Falcon Cam and, of course, there’s updates on the latest greatest craft malts for the brewing and spirits industries. And if you haven’t noticed, the experience has gotten nicer, as Briess just updated its website.
Perusing the Briess blog this week, I came across The Journey of Malt series with two episodes launched in 2020 and hopefully more soon in 2021. Both are embedded. These mini vids do a great job of tracking how malt is made — from barely seed to malt sack. Look at this gif I made! Does it entice you to watch more?
These videos do quick-two-minute highlights of the irrigation methods, farmers, harvest, sampling and inspection process and transportation via rail from the Bighorn Basin of Wyoming to Briess’ Manitowoc, Wis., plant located on the shore of Lake Michigan — where the barley will be turned into precious craft malt. There’s also lots of shots of people holding barley in their hands, which is what people like to do.
After you’re done watching these mini movies, jump over to Briess’ new website. The Product section has been updated with pictures of every malt, so you can see color and texture along with downloadable specs. You’ll find a number of testimonials from brewers that use Briess malt. The Company History section now includes images stretching back more than 140 years of family ownership. Plus, there’s the beer blog, recipes, profiles and industry insights already teased above. Go waste your day there.