Fun fact: Trademark owners are responsible for enforcing their own trademark rights. The folks at the United States Patent and Trademark Office are only responsible for assessing applications and registering marks. So, it’s up to you, pioneering craft brewer, to find a reasonable system to monitor your brands and branding that allows the ability and opportunity to dispute the registration of another mark. I have a solution. With our friends at Trademark.com, we are hosting a free webinar (Thursday, April 25 at 2:00 p.m. EST) that will give brewers the tools to protect and monitor their marks. You can sign up for Bottling Your Brand: What Craft Brewers Need to Know about Trademark Protection right here.
Here are some the meaty topics we’ll be covering:
- Why register your trademark, and what are the risks of not registering?
- Tips on developing brand names with trademark clearance in mind.
- The trademark registration process, step by step, and potential pitfalls.
- The importance of monitoring your trademark — and how to respond if you suspect someone is infringing on your brand.
This webinar will be hosted by IP attorney and craft brew enthusiast Curt Handley, and Mara Trumbour, executive product owner of Trademark.com. Both will discuss practical tips for securing and protecting your brand rights, and they welcome your questions. This is all free to you, CBB readers, thanks to our kind sponsors at Trademark.com. Now click here to sign up for free for Bottling Your Brand: What Craft Brewers Need to Know about Trademark Protection.