• Skip to primary navigation
  • Skip to main content
  • Skip to primary sidebar
  • Skip to footer
  • Advertise
  • About Craft Brewing Business

Craft Brewing Business

Professional Insight, Unfiltered

Craft Brewing Business Craft Brewing Business
  • News
  • Business & Marketing
  • Packaging & Distribution
  • Equipment & Systems
  • Ingredients & Supplies
  • Webinars & White Papers
  • News
  • Business & Marketing
  • Ingredients & Supplies
  • Packaging & Distribution
  • Equipment
  • Webinars & White Papers
  • COVID-19

Yuengling begins big expansion in Tampa focused on beer tourism (enjoy these impressive renderings)

November 18, 2020Pretty Much a Press Release

This past Monday, D.G. Yuengling & Son, Inc. broke ground on the revitalization of its Yuengling Tampa Campus with a keen focus on attracting visitors to enjoy its rich history, impressive facilities and solid beer selection. According to the press release, the new campus, slated to open in early 2022, marks Yuengling’s continued commitment to the Greater Tampa Bay community and the area’s growing tourism and local craft beer markets.

“Since purchasing the brewery in Tampa in 1999, we have been proud to be a member of the Greater Tampa Bay community,” said Wendy Yuengling, chief administrative officer and sixth generation family member, D.G. Yuengling & Son Inc. “We continue to look for meaningful ways to show our support for this thriving area from our work with the University of South Florida’s Brewing Arts Program which provides scholarships for veterans interested in pursuing brewing education, to our partnership at The Yuengling Center where we’ve been able to increase our support of the local community over the years. We consider Florida our second home, and we are excited to invest further in the Tampa community by offering Floridians and tourists an immersive experience into our brands, how our beers are made and our rich history as America’s Oldest Brewery.”

The revitalization will feature an array of first-class amenities which will appeal to the Greater Tampa Bay community and tourists from around the country, including:

  • State-of-the art pilot brewing system
  • Restaurant serving fresh, local cuisine
  • Private dining and conference rooms
  • Digital interactive history, artifacts and advertising memorabilia from Yuengling’s 191 year history as an American Owned and Family Operated Brewery
  • Outdoor recreation area and beer garden
  • Multi-use concert and entertainment pavilion
  • Expanded gift shop and coffee bar
  • On-site 15-story hotel
  • Design character that reflects Yuengling’s rich industrial history as America’s Oldest Brewery

To lead the new Yuengling Tampa Campus, Yuengling has hired Brent Wertz as their new vice president of hospitality. Wertz will oversee the development and opening of the new Tampa Campus. Brent brings 30 years of extensive experience in food and beverage and is a graduate of the Culinary Institute of America.

“I am honored to lead the new Yuengling Tampa Campus,” said Wertz. “I look forward to leveraging my 30 years of hospitality experience to build a world-class destination for America’s Oldest Brewery here in Tampa, by bridging the local Tampa culture with the unparalleled history of Yuengling.”

The new campus is being developed by Alliant Partners. The hotel is a venture between Alliant Partners and Capstone Development. Design and construction for the project are being managed by Alfonso Architects and Miller Brothers, respectively.

“This project by the Yuengling family is a keystone for the continuing revitalization of the Innovation District and will complement the incredible growth and development of The University of South Florida, Moffitt Cancer Center and the rest of the growing Tampa Innovation Partnership District,” said Carlos Alfonso, founding principal and CEO, Alliant Partners and Alfonso Architects.

Located at 11111 N 30th Street, Yuengling’s Tampa Campus is less than two miles from Busch Gardens, the University of South Florida and Moffitt Cancer Center. Future guests of the campus will also be a short drive from the Tampa International Airport, within 30 minutes’ drive to ZooTampa and the Florida Aquarium, as well as downtown Tampa’s live entertainment, fine dining and shopping outlets.

The campus groundbreaking commemorates a strong year for Yuengling, in which the family-owned brewery released its new low calorie, low carb upscale light beer, FLIGHT by Yuengling, re-released its fan-favorite Yuengling Hershey’s Chocolate Porter in bottles across its 22-state footprint, and announced plans for future distribution further west through a long-term brewing partnership with Molson Coors.

Yuengling’s Tampa brewery is the company’s largest production facility of its three breweries, with two other breweries in Pottsville, Pa.

Distribution Update: Yuengling enters Texas with Molson Coors, Trejo’s Cerveza takes California, Denver’s Seedstock goes DTC and more
Distribution updates: Massachusetts brewers celebrate franchise reform, Yuengling goes to Texas with Molson Coors and more from Bell’s, Stone and beyond
Watch: Yuengling pledges whopping $100K to support COVID-19 relief
Yuengling
Yuengling gets giant novelty check for energy savings program, which is fun

Reader Interactions

Trackbacks

  1. Going Strapless with Bootstrap Brewing | Ep. 252 | Beer Guys Radio says:
    December 5, 2020 at 6:31 am

    […] Yuengling Has Begun Work on Their Beer Tourism Expansion Plans in Tampa […]

    Log in to Reply

Leave a Reply Cancel reply

You must be logged in to post a comment.

Primary Sidebar

Latest News

  • Blue Moon plans limited run under its original name, Bellyslide Wit, coinciding with baseball season
  • Craft sales continue to struggle in 2023, NBWA March Beer Purchasers’ Index confirms
  • Sockeye Brewing’s new Alehouse has one of Boise’s largest outdoor patios + a 9-hole putting course
  • Distribution update: pFriem Family Brewers goes to LA + news from Wiseacre, Anderson Valley, FÜL and more

Sign up for our newsletter

unsubscribe from list

Most Popular Today

Recent Features

  • Craft sales continue to struggle in 2023, NBWA March Beer Purchasers’ Index confirms
    March 30, 2023
  • Distribution update: pFriem Family Brewers goes to LA + news from Wiseacre, Anderson Valley, FÜL and more
    March 29, 2023
  • Watch how White Labs’ WLP077 Tropicale yeast intensifies fruity flavors in hop compounds
    March 29, 2023
  • Boston’s Dorchester Brewing and Yakima Chief Hops team up to offer contract breweries discounts on hops
    March 28, 2023
  • 10 craft beer variety packs that have us excited to try new beer
    March 27, 2023
  • Take a look at Jack’s Abby’s renovated Beer Hall and its sweet new Tradition Meets Tech pilot system
    March 27, 2023

Footer

  • Email Newsletter Sign Up
  • About Craft Brewing Business
  • Contact Us
  • Advertise on Craft Brewing Business
  • Media Kit Download
  • Privacy and Terms

© 2023 · CBB Media LLC