• Skip to primary navigation
  • Skip to main content
  • Skip to primary sidebar
  • Skip to footer
  • Advertise
  • About Craft Brewing Business

Craft Brewing Business

Professional Insight, Unfiltered

  • News
  • Business & Marketing
  • Ingredients & Supplies
  • Packaging & Distribution
  • Equipment
  • Webinars & White Papers
  • COVID-19

American Hop Convention grows craft camaraderie

February 1, 2013Jason Morgan

Last week, the American Hop Convention, organized by the Hop Growers of America, brought hop growers, merchants, researchers and craft brewers together in one room to talk hop demand, hand out awards and celebrate the craft brewing industry. The Sierra Nevada blog posted a report of the event and touted it as an important opportunity to show their gratitude to the hops industry.

American_Hops_Conference-Hop_usage_growing
Hop usage is growing. The Brewers Association’s craft brewery survey, still in the works, that pointed to brewers using 1.14 lbs of hops per barrel of beer in the 2011 production year. The association anticipates that number to jump to 1.2 lbs or more in 2013.

“For us and other breweries—about 25 this year—the multi-day convention is a forum to talk hops, an ingredient Ken [Grossman] has treasured since he first smelled them around the age of 10,” the blog reported. “The convention sessions tackled an array of issues from hop-drying techniques to sustainability matters like water and power use.”

Demand for aroma hops has skyrocketed, which has impacted what hop farmers are planting, growing and selling. Sierra Nevada stressed that to get the best possible hops (and therefore beer), partnerships between brewers and suppliers need to be strengthened to ensure that hop growers are able to grow quality crops.

The blog also reported that the Brewers Association shared some figures from the association’s craft brewery survey, still in the works, that pointed to brewers using 1.14 lbs of hops per barrel of beer in the 2011 production year. The association anticipates that number to jump to 1.2 lbs or more in 2013.

Though there were serious talks about the industry, the attendees also had some fun in awarding the Cascade Cup to the best cut of Cascade hops submitted by growers. They even indulged in a cornucopia of fresh craft beers.

For all the event details, check out Sierra Nevada’s blog “A hop forward week.”

hop crosby farm alone
Details on the new high-yield aroma hop variety, Triumph, released by the USDA-ARS
Hop Growers of America releases 2018 statistical report; here are the biggest takeaways
Founders hops cbb crop guy holding
Check out the hop and barley research grants the Brewers Association awarded for 2019 (more than half a mill)
Hops funding
Brewers, hop growers, suppliers head to Congress, try to boost hop research funding

Reader Interactions

Leave a Reply Cancel reply

You must be logged in to post a comment.

Primary Sidebar

Latest News

  • Craftpeak launches Square integration within its digital storefront
  • Why (and how) Cabarrus Brewing will stick with online sales post-lockdown
  • Marketing Idea of the Week: CraftHaus Brewery’s scratch ‘n sniff cans
  • Portland Cider Co. donates $12,500 to Hunger-Free Schools

Sign up for our newsletter

unsubscribe from list

Most Popular Today

Recent Features

  • libdib online beer distributorWhy (and how) Cabarrus Brewing will stick with online sales post-lockdown
    February 25, 2021
  • craft beer consumer tastesCraft Beer Consumer Habits in February 2021: Are on-site attitudes changing?
    February 24, 2021
  • No and low alcohol beer grew 30+ percent last year, now enjoy some big haps in the NA beer sector
    February 23, 2021
  • How to Seduce a Distributor: The importance of branding, common misconceptions and automatic disqualifiers
    February 22, 2021
  • I would totally sit in a hot tub of hops and drink chill pints at this new beer spa in Denver
    February 18, 2021
  • truly hard seltzer‘Truly’ crushing it: Boston Beer nets over $1.7 billion in 2020 revenue
    February 18, 2021

Footer

  • Email Newsletter Sign Up
  • About Craft Brewing Business
  • Contact Us
  • Advertise on Craft Brewing Business
  • Media Kit Download
  • Privacy and Terms

© 2021 · CBB Media LLC

Continue ...

sponsored by