After nine years of delivering the highest quality and most diverse ingredients for handmade and craft beverages, Brewers Supply Group Inc. has rebranded the company to reflect its diverse service to craft brewers, winemakers, homebrewers and distillers. The company will now simply be called BSG and operate four divisions: CraftBrewing; HandCraft; Winemaking; and Distilling.
For existing customers, the iconic logo will change slightly to represent the different divisions – green for CraftBrewing, orange for HandCraft, red for Wine, and yellow for Distilling. Essentially, BSG has rebranded the company in order to move closer to each of its customer segments. Be sure to check out its new website.
BSG is excited about this new company structure and how it will serve all of its individual segments — CraftBrewing, HandCraft, Winemaking and Distilling.
“This will help customers navigate through our website and catalog with greater ease,” said BSG President Ian Ward. “Our longstanding customers have trusted us to supply the best brewing ingredients at competitive values with outstanding customer service since 2004. Over the past nine years, we have built strong and often exclusive relationships with top maltsters and hop growers.”
Offering one-stop-shopping for yeast, malt, hops, grains, sugars, spices and other brewing aids, BSG can supply a single bag, mixed pallet, truck, ocean container or even railcar to anywhere in the country, thanks to strategically-located distribution centers around the country.
Based in Shakopee, Minn., BSG was founded in 2004 to provide the craft brewing community with a dependable source of diverse ingredients from around the world. During the past nine years, the community has grown and diversified, and BSG has grown with it. Today BSG offers craft brewing, home/handmade brewing, winemaking, and distilling products for all but the largest brewers. For more information, please visit bsgcraft.com
