• Skip to primary navigation
  • Skip to main content
  • Skip to primary sidebar
  • Skip to footer
  • Advertise
  • About Craft Brewing Business

Craft Brewing Business

Professional Insight, Unfiltered

Craft Brewing Business Craft Brewing Business
  • News
  • Business & Marketing
  • Packaging & Distribution
  • Equipment & Systems
  • Ingredients & Supplies
  • Webinars & White Papers
  • News
  • Business & Marketing
  • Ingredients & Supplies
  • Packaging & Distribution
  • Equipment
  • Webinars & White Papers
  • COVID-19

White Labs rolls out new PurePitch packaging

September 11, 2014Jason Morgan

White Labs has begun shipping to brewers one of the top-selling White Labs’ yeast strains, the WLP001 California Ale Yeast, in the new PurePitch packaging. Along with utilizing the new FlexCell process, PurePitch will reduce shipping costs for many shipments of most WLP001 California Ale Yeast packages due to the lighter packaging as compared to the previous commercial bottles. The yeast should continue to be stored at 4° C/39° F and should be kept refrigerated until time of use.

The FlexCell process uses patented proprietary technology to cultivate the yeast and reduce risk of contamination. Additionally, this process reduces the company’s environmental footprint.

During this year’s Craft Brewers Conference, we detailed the PurePitch packaging. Be sure to check out that story for all the details and watch the video above for a refresher.

Today’s weird yeast strain: Mikkeller’s Wreck Ale uses yeast from an 1861 shipwreck
Craft Brewing Business interview with White Labs Part 2 JPG
We visit White Labs Kitchen and Tap in Asheville, N.C., to discuss yeast, beer, food and beyond
White Labs proprietary packaging flexcell
White Labs develops proprietary FlexCell process, PurePitch commercial packaging #CBC2014
White Labs launches PurePitch Next Generation as ‘the easiest way to pitch the most verifiably superior yeast on the planet’

Reader Interactions

Comments

  1. Mr. Brew Review says

    September 12, 2014 at 3:22 pm

    Mr. Brew Review liked this on Facebook.

    Log in to Reply
  2. Douglas Getty says

    September 12, 2014 at 3:22 pm

    Douglas Getty liked this on Facebook.

    Log in to Reply
  3. Andrew Kennedy says

    September 11, 2014 at 7:07 pm

    Andrew Kennedy liked this on Facebook.

    Log in to Reply
  4. Dustin Young says

    September 11, 2014 at 3:07 pm

    Dustin Young liked this on Facebook.

    Log in to Reply
  5. Jonathan Ayers says

    September 11, 2014 at 3:07 pm

    Jonathan Ayers liked this on Facebook.

    Log in to Reply
  6. Marilee Rutherford says

    September 11, 2014 at 1:07 pm

    Marilee Rutherford liked this on Facebook.

    Log in to Reply
  7. crsimp01 says

    September 11, 2014 at 10:42 am

    White Labs rolls out new PurePitch packaging http://t.co/HXnRywZ7xP via @craftbrewingbiz

    Log in to Reply

Leave a Reply Cancel reply

You must be logged in to post a comment.

Primary Sidebar

Latest News

  • 12 Orlando breweries to gamify their ale trail via Hot Hopz program
  • BeerBoard and Encompass team up, offer a powerful technology platform to manage alcohol programs
  • Cartsyde, PourMyBeer launch mobile self-pour tap system and walk-in cooler
  • Ferment Brewing to digitally print new year-round can lineup

Sign up for our newsletter

unsubscribe from list

Most Popular Today

Recent Features

  • Constellation sells Funky Buddha and Four Corners back to original owners, says see ya to craft sector
    May 31, 2023
  • liquid-riot-teamCheers to 10 Years: Liquid Riot freshens up look for next decade
    May 30, 2023
  • People news: Colorado’s Dry Dock names new head brewer + moves from Wiseacre, Crooked Hammock and more
    May 30, 2023
  • Distribution update: Athletic Brewing brings NA beer to JetBlue + big acquisitions from Markstein and Hensley Beverage
    May 25, 2023
  • Who is ready to order alcohol direct from Diddy?
    May 25, 2023
  • taproom foodTaproom guests want food. How can you best provide it?
    May 24, 2023

Footer

  • Email Newsletter Sign Up
  • About Craft Brewing Business
  • Contact Us
  • Advertise on Craft Brewing Business
  • Media Kit Download
  • Privacy and Terms

© 2023 · CBB Media LLC