Embracing the spirit of empowerment and right on cue to commence women’s history month, 2 Towns Ciderhouse, along with Pink Lady apples, introduces The Baddie, a female-led hard cider that celebrates the courage, strength, and grit of all women.
A portion of the proceeds from The Baddie will be donated to the Pink Boots Society, a national non-profit organization supporting women in the fermentation industry. Launch events are planned throughout WA, OR, CA, and ID where a portion of draft sales will additionally benefit local Pink Books Society chapters in those communities. Beverage distributors including Classic, Columbia Distributing, Delta, Musetter, and Scout have also added their support by providing additional donations from The Baddie keg sales.
Floral and refreshing, The Baddie is crafted with Pink Lady apples, hibiscus, rose, chamomile, and jasmine, creating an elevated cider with flair, depth and sophistication.
“The Baddie sits in balance at the juncture of boldness and subtlety, with the inclusion of sharp and delicate botanicals,” said Lucy Bauer, lead cider maker for The Baddie. “Refreshingly tart, yet luscious, Pink Lady apples make the perfect foundation for an elegant cider infused with a bouquet of intentionally selected floral botanicals.”
“We are thrilled to continue our partnership with 2 Towns Ciderhouse and collaborate on an initiative that supports and empowers women in the food and beverage industry,” said Kathryn Grandy, Chief Marketing Officer for Proprietary Variety Management, who markets the Pink Lady® brand apple. “The marriage of Pink Lady apples with The Baddie brand is such a natural fit –and the result is beautiful, empowering, and a perfect embodiment of baddie women.”
The Baddie is an initiative of the 2 Towns’ C.I.D.E.R. team (Committee on Inclusion, Diversity, Equity and Representation). The goal of C.I.D.E.R. is to amplify the company’s commitment to equity and diversity. We believe that “The beauty of the world lies in the diversity of its people” and we strive to reflect that mantra in our company’s practices and culture.
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