BeerBoard — a leader in technology and automated business intelligence for the on-premise retail industry — provides alcohol distributors the next generation of product tracking with its SmartOrders technology. BeerBoard offers its SmartOrders technology stack for free to distributors and suppliers across the liquor, beer and wine (LBW) supply chain to provide interested partners unparalleled visibility into their product movement.
BeerBoard’s complimentary service equips distributors with real-time visibility, which enables supply chain teams to develop unique strategies for each channel and set a clear vision for category growth. By leveraging SmartOrders’ data intelligence, distributors can capitalize on market demands and consumer needs to drive their portfolio of brands.
In addition, BeerBoard has now incorporated its proprietary Claim Your Brand (CYB) solution to SmartOrders. By utilizing Claim Your Brand, distributors and suppliers can ensure all brand attributes, logos and nutritional information are accurately and consistently displayed at every point of consumer interaction — digital menus, print menus, in-store displays, websites, apps and social media posts.
“Our SmartOrders technology will greatly benefit distributors and suppliers across the industry in supply chain management, optimization and efficiency,” said BeerBoard Vice President of Strategic Development Jim Randall. “SmartOrders can be utilized by staff from senior management to field salespeople. Today’s on-premise landscape consists of evolving consumer preferences, multi-fragmented segments and varying taste profiles. In my 15-plus years working in the industry, I can confidently say this leading-edge service will be essential for distributors and suppliers looking to stay at the forefront of market trends.”
BeerBoard’s robust client list features high-profile independent groups and major chain operators across North America. Retailers include industry leaders like Buffalo Wild Wings, Hooters, Mellow Mushroom, Twin Peaks, WingHouse, Winking Lizard and Wild Wing Cafe. BeerBoard also partners with major brewers, including Anheuser-Busch, Diageo, Heineken, Lagunitas, New Belgium, Pabst, Shiner, Stone and Yuengling. To learn more about BeerBoard and SmartOrders, visit www.beerboard.com.