Starting Feb. 1 in Florida, we hear there will be a new path for craft breweries to distribute in the state of Florida. BevPort Distribution LLC is launching a three-tier compliant digital distribution portal that uses “state-of-the-art logistics and warehousing” to make selling beer “faster, easier, and less expensive compared to traditional distribution.”
The announcement also notes that Country Malt Group (CMG), one of the largest brewery goods suppliers in the nation, is partnering with BevPort on this portal to help small breweries gain visibility and grow their businesses through easier and faster distribution channels.
“Brewers currently face limited beer distribution options, long distributor approval processes, heavy fees and other related challenges,” said Bryan Bechard, President of CMG. “Country Malt Group is always looking for opportunities to better service our customers and help them be successful. We’re excited to work with BevPort as it will assist our customers in gaining more access to the market while putting more control into the hands of the brewer.”
What’s the hook here? BevPort says it will provide brewers entry into Florida at a 10%-15% savings in cost. Brewers who sign up for BevPort will immediately be introduced to 5,000 buying accounts through strategic delivery partners.
How? By simply signing up, filling out licensing information, and uploading images and pricing, brewers can post their brands for sale to retailers across the state. Handling shipping, warehousing, invoicing, and collecting payments, BevPort removes many of the traditional distribution system’s barriers and limitations, saving brewers time and money.
Who? The BevPort Distribution Portal is the brainchild of industry veterans and entrepreneurs, James Williams and Philip Guana. With over 50 years of combined beverage industry experience, Williams and Guana have been involved in other e-commerce solutions with Edge Beverage Consulting, the #1 beverage consulting firm in the country. Empowering craft brewers to seize new opportunities for growth in record time, Guana and Williams are advocates for smaller brewers, helping them gain access to national retail chain buyers.
“Distribution consolidation has prevented many breweries from gaining access to retailers and customers. BevPort finally gives those breweries a chance.” explains James Williams, Managing Partner of BevPort. “Every brewery deserves an opportunity to connect with retailers and consumers who want to taste their amazing beer.”