Collaboration beers can be a powerful tool for community-building. There are many very cool examples in in the craft beer industry from the last few years — initiatives to rally breweries nationwide to produce the same / similar beers under the same label, with proceeds going to important causes.
Black is Beautiful is probably the most influential such collab initiative, launched by Weathered Souls Brewing in 2020 in support of equality and social justice reform. The Weathered Souls team just sent word that Black is Beautiful is back for Volume 2.
This time, the movement stands firmly alongside the National Black Brewers Association, with 100% of the proceeds supporting the newly launched organization in its efforts to foster inclusivity and black representation in the brewing industry.
“Black is Beautiful Volume 2 embodies the spirit of solidarity, empowering the brewing community to embrace diversity and equality” said Marcus Bakersville co-founder and head brewer at Weathered Souls Brewing. “Our alliance with the National Black Brewers Association, will continue to pave the way for a more inclusive beer industry.”
With its roots firmly planted in raising awareness about the daily injustices endured by people of color, Black is Beautiful garnered remarkable global momentum in 2020. Uniting 1601+ breweries across all 50 states in the United States and 21 countries worldwide and raising over 5 million in funds to support local charities. Brewers participate by promoting sales of the open source “Black is Beautiful” stout and adding their own creative spin on its evolving recipe.
This initiative comes on the heels of the National Black Brewers Associations launch in May, the first of its kind non-profit will direct Black is Beautiful proceeds towards impactful efforts that align with its mission to create a more equitable and diverse beer industry through education, policy, and community.
Less than 1% of craft breweries in the U.S. are owned by African Americans and there is no single entity to help African American brewers and brewery owners with their specific needs and issues. Given these challenges, the National Black Brewers Association (NB2A) was formed as a 501c6 membership-based non-profit organization to:
- Promote the Black brewing community as a first-of-its kind organization.
- Increase the number of African Americans in the brewing industry at all levels of production, especially ownership and brew master.
- Exercise political influence by developing and advocating for effective policy; and
- Foster understanding about the history and legacy of African American brewing in the United States.
The NB2A is governed by a dynamic Board of Directors composed of the most experienced and successful Black brewery owners and brew masters across the country.