We’re poisoning our world with our vanity and our garbage. The absolute very least you can do is buy a beer to save it. BrewDog USA’s Make Earth Great Again beer is the beer you should be buying — a protest brewski against the potential withdrawal of the United States from 2015 Paris Agreement on climate change mitigation (the earliest we can pull out is 2020, in case you didn’t know). All proceeds from this BrewDog saison will be donated to 10:10, a charity lobbying for legislative changes related to global warming.
In the video above, James Watt and Martin Dickie (dressed like Donald Trump, I think) explain how this saison (“the warmest fermented style available”) is going to wake people up and help them acknowledge the challenge of climate change. It’s brewed with melted glacier water using cloudberries from the Arctic Circle, and if you can actually make it to BrewDog’s U.S. brewery and taproom, DogTap, in Canal Winchester, Ohio, you can drink a pint or buy a growler poured from the polar bear’s mouth shown in the video. BrewDog even sent a case of Make Earth Great Again to The White House.
The campaign is also accompanied by an infographic on the BrewDog blog with advice on how folks can make lifestyle changes that will have a positive impact on climate change.
From the BrewDog USA website:
Beer is a social lubricant, and we hope Make Earth Great Again will become a vehicle for craft beer drinkers to make their voices heard. Our partnership with climate change charity 10:10 will see all proceeds of the beer go directly to continue the fight to tackle global warming at a community level and attempt to redress the balance, for the good of everyone.
Whether you work in a brewhouse or the White House, standing up to climate change is everyone’s responsibility, so to remind the President and his staff of this we have sent a case of Make Earth Great Again to the White House for his attention. The power of the Polar Regions harnessed in a protest beer.
I’m off to buy a couple bottles and do my part.
