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Brooklyn Brewery continues world slayage, might be working with Kirin in Japan

September 15, 2016Keith Gribbins

Godzilla eating a man fuck!
We hope this means a Defender/Kaijū mashup beer.

Earlier this week, we were talking about Brooklyn Brewery teaming up with Carlsberg to distribute its beer portfolio in the United Kingdom. Now, news of a partnership with Kirin Holdings Co. in Japan has emerged. According to this article on The Japan Times:

Kirin Brewery Co. is considering entering into a partnership with Brooklyn Brewery of the United States, informed sources said Wednesday. The unit of Kirin Holdings Co. plans to manufacture and sell the New York state-based craft brewer’s Brooklyn Lager in Japan and Brazil starting next year, the sources said.

Through the tie-up, Kirin aims to expand its craft beer portfolio to meet growing demand in Japan at a time when beer consumption in the country has been on the decrease in general. Kirin is also considering establishing a joint venture with Brooklyn Brewery for marketing in Japan.

Kirin has been pursuing the craft beer market pretty hard for a few years now. Check out this article — it’s an overview of how Kirin sees craft as a way to bolster the sliding sales of its traditional beer offerings.

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Japan’s Kirin to buy almost a 25 percent stake in Brooklyn Brewery
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  1. Beth Demmon Ivey says

    September 16, 2016 at 10:06 pm

    Beth Demmon Ivey liked this on Facebook.

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  2. Takehiko Nakahara says

    September 16, 2016 at 10:06 pm

    Takehiko Nakahara liked this on Facebook.

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  3. Jesse Corletto says

    September 16, 2016 at 10:06 pm

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  4. Tyler Reeder says

    September 15, 2016 at 11:41 pm

    Yawn

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  5. Tiago Lopes says

    September 15, 2016 at 10:24 pm

    That’s very unfortunate for what Brooklyn have done utill now…

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  6. crsimp01 says

    September 15, 2016 at 5:18 pm

    Brooklyn Brewery might be working with Kirin in Japan https://t.co/uJiJbeLvGm via @craftbrewingbiz

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