Craft beer’s largest brands are finding new ways to diversify. Some are going the route you’d expect by opening up new breweries across the country (or across oceans), or getting back to the their roots by opening new, smaller batch/experimental locations. Some are buying smaller breweries before Big Beer shows up and challenges them to dribble a basketball.
But this is a new one: Brooklyn Brewery is launching its own record label. Aptyly named Brooklyn Brewery Records, this new venture will be supporting young, independent artists in the United Kingdom. The label’s first collaboration (but not signing) is The Graveltones.
More on this from Music Week:
Commenting on Brooklyn Brewery’s decision to launch into the UK music market, brand ambassador for the UK, Rachael Weseloh told Music Week: “New York City’s Brooklyn Borough has always been at the forefront when it comes to supporting emerging artists, so Brooklyn Brewery was really keen to bring that spirit to the UK, taking original, independent bands and pressing the unadulterated sound to vinyl, to be listened to as intended – loud and raw.
“We’re really excited about this new project and The Graveltones is such a great duo to launch this with. Keep your ears open and your eyes peeled for more Brooklyn Brewery shows – the next band we play with could be the next we press to a record.”