• Skip to primary navigation
  • Skip to main content
  • Skip to primary sidebar
  • Skip to footer
  • Advertise
  • About Craft Brewing Business

Craft Brewing Business

Professional Insight, Unfiltered

Craft Brewing Business Craft Brewing Business
  • News
  • Business & Marketing
  • Packaging & Distribution
  • Equipment & Systems
  • Ingredients & Supplies
  • Webinars & White Papers
  • News
  • Business & Marketing
  • Ingredients & Supplies
  • Packaging & Distribution
  • Equipment
  • Webinars & White Papers
  • COVID-19

California Craft Brewers Association survey shows 43 percent average decrease to brewery sales

April 20, 2020Chris Crowell

California-Craft-Brewers-As

The California Craft Brewers Association (CCBA) released initial results from an industry survey on the impact of statewide shutdowns on craft breweries, and the results aren’t pretty.

The majority of craft breweries sell all or most of their beer through their brewery and direct to their communities, not through third parties like grocery stores. CCBA survey respondents sold an average of 50 percent of beer through the brewery tasting room with an additional 20 percent through bars/restaurants. 

This means 70 percent of all sales are dramatically impacted by COVID-19 shut down orders across the state.

Below are the highlights from CCBA’s survey of more than 230 brewery owners across California:

  • 99 percent of CA craft breweries are negatively impacted by the COVID-19 crisis & “stay at home” orders by local and state governments
  • Breweries are currently experiencing an average of 43 percent DECREASE in overall sales 
  • 29 percent of respondent’s total workforces have been laid off and additional 31 percent furloughed
  • 50 percent of survey respondents are considering or planning additional layoffs in the coming weeks

Prior to the COVID-19 (coronavirus) pandemic, more breweries called California home than any other state in the nation, with nearly 1,040 craft breweries in operation across the state. In 2018, craft breweries supported 61,335 jobs and contributed $9.01 billion to the state’s economy. 

According to a national survey from the Brewers Association, 46.4 percent of breweries across the nation anticipate their businesses will likely only last between one and three months, while 12.7 percent of respondents said they could stay afloat for just another one to four weeks.

beer-wine-toast-COVID19
SpotOn adds COVID vaccination check to restaurant reservation system
canceled
Denver Rare Beer Tasting event canceled due to renewed COVID concerns
PR_CO_Strong_01_01122021
Colorado Strong launches public awareness campaign to help independent breweries
Maine-label
Cool collab: Maine breweries ban together with single label to support state guild

Reader Interactions

Trackbacks

  1. How Covid-19 is changing the face of Craft Beer | Thorn Brewing Co. San Diego Craft Beer says:
    May 21, 2020 at 6:12 pm

    […] breweries who don’t can or bottle are in the toughest position right now. The CCBA released a survey last month where they found that responding breweries sold an average of 50% of their beer through tasting […]

    Log in to Reply

Leave a Reply Cancel reply

You must be logged in to post a comment.

Primary Sidebar

Latest News

  • Cadaverine: When your beer smells like dead human
  • Unfiltered: There are weevils in my grain – what do I do?
  • Festo takes new approach with VZXA angle seat valves
  • People news: Industry icon John Mallett steps down from Bell’s + moves from Craft ‘Ohana, BrewDog USA and more

Sign up for our newsletter

unsubscribe from list

Most Popular Today

Recent Features

  • Cadaverine: When your beer smells like dead human
    January 26, 2023
  • beer taps brain distribution cbb cropUnfiltered: There are weevils in my grain – what do I do?
    January 26, 2023
  • People news: Industry icon John Mallett steps down from Bell’s + moves from Craft ‘Ohana, BrewDog USA and more
    January 25, 2023
  • Premium beer products were one of the top growth markets of 2022, says IWSR 
    January 23, 2023
  • Fair State Brewing Cooperative launches Minnesota’s first cannabis beverage fulfillment, copacking and distribution center
    January 23, 2023
  • Fat-Tire-cansFat Tire and other craft beer legacy brand updates to know in 2023
    January 17, 2023

Footer

  • Email Newsletter Sign Up
  • About Craft Brewing Business
  • Contact Us
  • Advertise on Craft Brewing Business
  • Media Kit Download
  • Privacy and Terms

© 2023 · CBB Media LLC