Left Hand Brewing Co. unveiled a new logo and packaging designs as part of the company’s total brand refresh that will be rolling out nationwide this year. It is the first time in nearly a decade that Left Hand has made significant brand updates. The first wave of redesigned cans, bottles and carriers will hit off premise shelves in Q2 and new designs will continue to roll out throughout 2020.
“Our brand refresh has been in the works for over a year and has included significant consumer research and evaluation of how Left Hand appears on shelf,” said Jill Preston, Left Hand’s director of marketing. “The new packaging designs are modernized and streamlined to better communicate our various styles and flavor profiles while still maintaining our iconic look and feel. We naturally decided to debut our brand refresh with our core brands: Milk Stout Nitro, Milk Stout and Sawtooth Amber Ale.”
The updated logo maintains Left Hand’s immediately recognizable red hand while bringing more attention to their highly respected brand name. New designs also include a vibrant, brighter red that visually brings new life to Left Hand’s packaging designs, especially when displayed together in coolers and on retail shelves.
In conjunction with their updated logo and packaging, Left Hand is formally announcing its new tagline, From Our Hand to Yours.
“We take a hands-on approach in everything that we do, from hand-smoking and hand-juicing quality beer ingredients to proudly stamping our Left Hand of approval on each and every beer,” said Cofounder and President of Left Hand Eric Wallace. “Every employee-owner lends their hand to the process and is driven to get the best beer possible from our hand to yours.”
The new tagline also reinforces Left Hand’s community commitment. Through daily operations, the Left Hand Brewing Foundation and Team Left Hand, the brewery puts concerted effort into establishing personal connections and making positive impacts on the communities they serve.
A new website will launch later this month to bring the fresh look and feel of Left Hand to the virtual space. The contemporary and refined designs of their brand refresh will be reflected as well as an emphasis on the brighter brand red.