Oskaloosa, Iowa-based NoCoast Beer Co. announced its initial product lineup last week unveiling eight offbeat, attention-grabbing can designs offering a kaleidoscope of visuals. NoCoast says it doesn’t brew typical beer, so no sense putting that beer in typical cans. While the NoCoast brand itself is simple, each beer can design tells a different story. These stories help to illustrate the brand’s values through dynamic art and witty prose.
Why cans? “Industry-wide we’ve seen a shift in recent years from bottles to cans. Cans are actually better at keeping the beer fresher for longer,” said NoCoast Head Brewer, Chuck Crabtree.
The Make Waves Amber Ale artwork features a giant Kraken. Yoga Poser Pale Ale uses fun, psychedelic shapes and colors in the design. Agricultured Rye Porter, which has been deemed the local favorite, is a sophisticated pig face dressed up with a mustache and monocle. Gluten Full Blonde Ale boasts the playful slogan “The Best Things in Life Aren’t Free.” Trend Bucker Stout features a ’90s-like geometric patterned print. Low Brow Brown Ale displays an elaborate, Picasso-like design. The Brew In Town Belgian Wheat design includes the quirky slogans “The Odd Can Out” and “Follow The Leader Hosen.” Take A Chill Pilsner features an appropriate tagline of “Goes Down Easy.”
The brand will release further details and information about each beer on their website and social media.