JDub’s Brewing Co. is a production craft brewery and taproom located in Sarasota, Fla. This fall, the brewery is showing off new designs for its ”Poolside” Kölsch and Up Top! IPA cans. Take a look.
The refreshed can designs are reflective of the company’s meaning and current standing in the marketplace.
“It’s about time for a face lift’for the cans,” said Owner Jeremy Joerger. “As we grow and evolve, it’s important to look not just to the future for ways to innovate and stay relevant, but also at what we are currently doing and make sure nothing about the brand is stagnant. Also, I wanted to evolve from putting our core values of quality, innovation and culture on the cans to what this brand truly represents, living the life you love and following your dream. That is my story and what I want this brand to mean to people. I’m stoked about these cans and think they reflect what we are and continue to be — a growing, quality Southeast brand.”
Plans are underway to refresh Passion Wheat and Bell Cow Milk Chocolate porter cans as well, following the refresh of Poolside Kölsch and Up Top! IPA.