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Craft beer now has 15 percent market share in Massachusetts

January 28, 2014Chris Crowell

UPDATE: On Twitter, Brian Murphy, the director of sales and marketing for the Massachusetts Beverage Alliance, told us that these numbers are even higher at last check, coming in closer to 16.5 or 17 percent market share.

Massachusetts continues to demonstrate enormous support for craft and specialty import beers, with those categories now comprising nearly 15.5 percent of total beer sales volume in the Commonwealth, more than double the national average, reports the Massachusetts Beverage Alliance (the MBA), a collaboration of five separate wholesale beer distributors who now represent more than a dozen world-class breweries throughout the region.

FoolProof to MassachusettsNew data reveals that total beer sales in Massachusetts grew by 2.2 percent, or 90,757 barrels (bbls) in 2012, to a total of just under 4.17-million bbls. Nearly 82 percent of the total growth was concentrated in the craft (+66,565 bbls) category.

New for 2013, the MBA has announced distribution partnerships with four new breweries, bringing its total portfolio to fourteen:

Newburyport Brewing Co. — Newburyport, Mass. — A brand new brick and mortar facility in Newburyport, the company is Massachusetts’ only exclusive “keg and can” craft brewery. It has three styles that will be available year round: Newburyport Pale Ale, Plum Island Belgian White and Green Head IPA, all available in draft and six pack 12-ounce cans. Suggested retail price on 6-packs cans is $9.49.

Glutenberg — Montreal, Quebec, Canada — This Canadian craft brewery produces gluten-free beers exclusively. They swept awards in the 2012 World Beer Cup Gluten-free category and will introduce all three medal winners to the states of Massachusetts, Maine and Vermont beginning in April. The three styles that will be available include Glutenberg Red Ale (Gold Medal), Glutenberg American Pale Ale (Silver Medal) and Glutenberg Blonde Ale (Bronze Medal). All will be available in four pack 16-ounce cans with a suggested retail price of $10.99.

Grey Sail Brewing Co. of Rhode Island — Westerly, R.I. — Two year-round styles will be available in both 6-pack 12-ounce cans and draft. Flying Jenny Extra Pale Ale and Flagship Cream Ale will have a suggested price of $9.49 per 6-pack. There will also be seasonal-related selections available in limited quantities including Hazy Day Belgian Wit, Leaning Chimney Smoked Porter and Autumn Winds Fest Beer.

Foolproof Brewing Co. — Pawtucket, R.I. — Foolproof will offer three year-round styles in draft and 6-pack 12-ounce cans plus limited releases in draft and 22-ounce bottles throughout the year. The thee year-round styles are American Barstool Golden Ale, Backyahd IPA and Raincloud Robust Porter. These will be a suggested retail price of $9.49 per 6-pack.

The Massachusetts Beverage Alliance LLC is a network of like-minded beer distributors who share the mission of providing, promoting and building quality craft and specialty import beer throughout the Commonwealth of Massachusetts. The Alliance’s network consists of five wholesale partners — Atlas Distributing Inc., Burke Distributing, Colonial Wholesale Beverage, Commercial Distributing Co. and Merrimack Valley Distributing Co.

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Reader Interactions

Comments

  1. Franklin Liquors says

    February 1, 2014 at 12:44 pm

    Franklin Liquors liked this on Facebook.

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  2. ArloBeerDog says

    January 31, 2014 at 10:02 am

    RT @jamescwilmore: Craft beer now has 15% market share in Massachusetts – Craft Brewing Business http://t.co/CC2bDOgr0Q

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  3. DenverBeerGuy says

    January 31, 2014 at 9:16 am

    RT @jamescwilmore: Craft beer now has 15% market share in Massachusetts – Craft Brewing Business http://t.co/CC2bDOgr0Q

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  4. jamescwilmore says

    January 31, 2014 at 9:12 am

    Craft beer now has 15% market share in Massachusetts – Craft Brewing Business http://t.co/CC2bDOgr0Q

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  5. Beveragetrade says

    January 30, 2014 at 4:05 pm

    RT @NBWABeer: #Craftbeer now has 15% market share in Massachusetts http://t.co/w5yzDMkkhL via @craftbrewingbiz #MAbeer

    Log in to Reply
  6. NBWABeer says

    January 30, 2014 at 4:02 pm

    #Craftbeer now has 15% market share in Massachusetts http://t.co/w5yzDMkkhL via @craftbrewingbiz #MAbeer

    Log in to Reply
  7. BavarianAF says

    January 30, 2014 at 8:58 am

    Preview of national trends?… http://t.co/6dtxc1JJ32

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  8. FrankeBeverage says

    January 30, 2014 at 8:56 am

    Craft beer now has 15 percent market share in Massachusetts – Craft Brewing Business http://t.co/wE4acDa0QM via @craftbrewingbiz

    Log in to Reply
  9. HarlemBlueBeer says

    January 29, 2014 at 11:37 pm

    #craftbeer gains in marketshare in #Massachusetts up to 15% http://t.co/EqeMgUPK8J

    Log in to Reply
  10. WCBMass says

    January 29, 2014 at 7:34 pm

    @CraftBrewingBiz thanks for write up and mention! Fyi – some of the info is dated from May craft category is probably closer to 16.5 or 17

    Log in to Reply
  11. GP_Analytics says

    January 29, 2014 at 3:25 pm

    #craftbeer makes up 15% of Massachusetts’ beer market – http://t.co/BIVwJ80FtE – article @CraftBrewingBiz

    Log in to Reply
  12. DenverBeerGuy says

    January 29, 2014 at 1:06 pm

    RT @BeerNFoodLover: Reasons MA is awesome: “@rustysredrye23: Craft beer now has 15 percent market share in Massachusetts http://t.co/l7srM9…

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  13. BeerNFoodLover says

    January 29, 2014 at 1:03 pm

    Reasons MA is awesome: “@rustysredrye23: Craft beer now has 15 percent market share in Massachusetts http://t.co/l7srM9mPkX”

    Log in to Reply
  14. MidwestIRC says

    January 29, 2014 at 8:40 am

    RT @CraftBrewingBiz: Craft beer now has 15 percent market share in Massachusetts: http://t.co/wWVU8Nk9Hi @WCBMass

    Log in to Reply
  15. DenverBeerGuy says

    January 29, 2014 at 6:53 am

    RT @rustysredrye23: Craft beer now has 15 percent market share in Massachusetts http://t.co/UZVVvM6iFz

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  16. rustysredrye23 says

    January 29, 2014 at 6:48 am

    Craft beer now has 15 percent market share in Massachusetts http://t.co/UZVVvM6iFz

    Log in to Reply
  17. CStoreNews_ says

    January 28, 2014 at 10:44 pm

    RT @CraftBrewingBiz: Craft beer now has 15 percent market share in Massachusetts: http://t.co/wWVU8Nk9Hi @WCBMass

    Log in to Reply
  18. Morgan Isaac says

    January 28, 2014 at 2:59 pm

    Morgan Isaac liked this on Facebook.

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  19. donfrap says

    January 28, 2014 at 2:52 pm

    RT @CraftBrewingBiz: Craft beer now has 15 percent market share in Massachusetts: http://t.co/wWVU8Nk9Hi @WCBMass

    Log in to Reply
  20. DenverBeerGuy says

    January 28, 2014 at 2:36 pm

    RT @CraftBrewingBiz: Craft beer now has 15 percent market share in Massachusetts: http://t.co/wWVU8Nk9Hi @WCBMass

    Log in to Reply
  21. NHBeerWeek says

    January 28, 2014 at 2:33 pm

    RT @CraftBrewingBiz: Craft beer now has 15 percent market share in Massachusetts: http://t.co/wWVU8Nk9Hi @WCBMass

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Trackbacks

  1. Craft Beer Business is Booming, Why Make Changes? | Massachusetts Craft Beer Partnership says:
    August 13, 2014 at 3:09 pm

    […] 15.5 percent of total beer sales volume in the Commonwealth, more than double the national average, according to craftbrewingbusiness.com.  Data reveals that total beer sales in Massachusetts grew by 2.2 percent, from almost 91,000 […]

    Log in to Reply
  2. Craft Beer Business is Booming, Why Make Changes? | Craft Beer Partnership says:
    August 13, 2014 at 2:43 pm

    […] 15.5 percent of total beer sales volume in the Commonwealth, more than double the national average, according to craftbrewingbusiness.com.  Data reveals that total beer sales in Massachusetts grew by 2.2 percent, from almost 91,000 […]

    Log in to Reply
  3. Craft Beer Business is Booming, Why Make Changes? | Massachusetts Craft Beer says:
    August 13, 2014 at 2:17 pm

    […] 15.5 percent of total beer sales volume in the Commonwealth, more than double the national average, according to craftbrewingbusiness.com.  Data reveals that total beer sales in Massachusetts grew by 2.2 percent, from almost 91,000 […]

    Log in to Reply
  4. Craft Beer Business is Booming, Why Make Changes? | Say No to Craft Brewer Bill says:
    June 23, 2014 at 4:42 pm

    […] 15.5 percent of total beer sales volume in the Commonwealth, more than double the national average, according to craftbrewingbusiness.com.  Data reveals that total beer sales in Massachusetts grew by 2.2 percent, from almost 91,000 […]

    Log in to Reply
  5. Craft Beer Business is Booming, Why Make Changes? | Beer Distributors of Massachusetts says:
    June 20, 2014 at 2:54 pm

    […] 15.5 percent of total beer sales volume in the Commonwealth, more than double the national average, according to craftbrewingbusiness.com.  Data reveals that total beer sales in Massachusetts grew by 2.2 percent, from almost 91,000 […]

    Log in to Reply
  6. Opa-Opa owner says inflexible state law has Massachusetts craft beer brewers over a barrel | Massachusetts NewsMassachusetts News says:
    March 3, 2014 at 8:49 am

    […] While Martin says 25E is choking the burgeoning Massachusetts craft brewing industry, which now has about 1,300 jobs, Kelley argues the law as it stands is responsible for the growth of that industry. […]

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