The Malteurop Group touts itself as the world’s leading malt producer with an impressive annual production capacity of more than 2,200,000 tons. That’s a lot of tons. The Malteurop brand is a global malt player, present in 14 countries in Europe, Oceania, Asia and North America — with 27 industrial sites and 1,000+ employees. In America, Malteurop Malting Co. is headquartered in Milwaukee.
Not that you need to know all this — as Malteurop products are now at the fingertips of every North American craft brewer via its new Malteurop e-commerce site.
Craft brewers’ schedules are all over the place — it’s day and night work — and now brewers and/or supply buyers can shop for malt at any time of the workday. Bag malt available on the site includes both North American and European malts. The North American malts are sourced from select local barley and malted in one of Malteurop’s four North American malthouses. For import malts, Malteurop utilizes longstanding relationships with top European farmers and maltsters. The company’s import special premium-quality roasted malts include Swaen, produced at its malting plant in Kloosterzande, Holland.
Dig its coolness here.
But maybe the coolest part of the North American Malteurop e-shopping experience is the portal’s malt comparison tool to compare malt styles and attributes. Just click that little “compare” button above each malt you want to compare, and you’ll get something like this:
The entire online shopping experience is intuitive with the easy addition of products to a shopping cart and a user-friendly interface for shipping, payment and tracking. Plus, prior order history is stored for quick reference and reordering of favorites. Double plus, the site is just clean, which makes navigation easy. From the press release:
“Malteurop Malting Co. is committed to improving the experience in the brewhouse through a finely crafted collection of base and specialty malts as well as innovations like the e-commerce shop,” said Kevin Eikerman, Malteurop president. “It’s all part of being a company driven by integrity, innovation and a passion for what the craft of malt can bring to craft beer.”
Learn more or buy online at MalteuropMaltingCo.com.