Drizly is the nation’s largest online alcohol marketplace. Anheuser-Busch is that big beer company that controls like 45 percent market share of the American beer market. Now the two have entered into a partnership to get office beer fridges into your workplace and then stock those fridges with Bud, Goose Island, Shock Top and undoubtedly many other AB products.
It’s called the Office Bud-e (I may have cringed a little). This is an actual Wi-Fi-connected smart beverage refrigerator that can old up to 180 beers (uncringing). Its “smart sensors” and WiFi connectivity can automatically re-order beer from local merchants via Drizly when stocks are running low. Well, it actually has the option to set up automatic orders or simply send the office manager e-reminders to reorder via the Anheuser-Busch web portal. Because, you know, office managers need their mitts in everything.
From the press release:
“The Office Bud-e fridge’s cutting-edge technology helps us meet the increasing consumer demand for convenience, and it makes sense for us to partner with Drizly, because they are the leading tech platform for on-demand alcohol delivery,” says Carolyn Littlefield, Head of eCommerce — North America at Anheuser-Busch. “The flexibility of Drizly’s technology and 100 markets of operation made them the perfect fulfillment partner.”
Less thinking means more AB branded drinking.