Not even a super storm can hold back the healing power of craft beer. Flying Fish Brewing Co. generated $45,000 in sales of its limited edition FU Sandy brew, and all of it is going to charity.
Back in January, Flying Fish Brewing Co. announced that it was going to stick it to Super Storm Sandy by releasing a limited craft beer aptly named FU Sandy — which actually stands for Forever Unloved Sandy. Since then, the results of the Jersey-centric craft brew are staggering — sales generated $45,000, with 100 percent of that going to charity.
The money will be split between Habitat for Humanity and three shore-area chapters, Southern Ocean County, Northeast Monmouth County and Coastal; Hurricane Sandy New Jersey Relief Fund; and Conserve Wildlife Foundation of New Jersey, which is helping to rebuild shore-area habitat destroyed by the storm. CBS Philly reported that those charities were chosen by social media nominations and each will receive $15,000. From the article:
“New Jersey is one tight-knit state, and our fans and friends proved that with their overwhelming response to this special beer,” says Gene Muller, Flying Fish founder and president, in a press release. “From our wholesalers to the local bars and restaurants that made sure no keg went unsold to the dedicated drinkers who nominated our three exceptional beneficiaries, it’s obvious that NJ residents are committed to bringing their communities back, better than ever, after the storm.”
Flying Fish brewed 86 kegs and the beer is still available in New Jersey. For the full story, check out CBS Philly.
