• Skip to primary navigation
  • Skip to content
  • Skip to primary sidebar
  • Skip to footer
  • Advertise
  • About Craft Brewing Business

Craft Brewing Business

Professional Insight, Unfiltered

  • News
  • Business & Marketing
  • Ingredients & Supplies
  • Packaging & Distribution
  • Equipment
  • Webinars & White Papers
  • Newsletter

Founders Brewing to introduce barrel-aged wheat wine this winter

September 26, 2013Keith Gribbins

Sweet Repute is one hundred percent barrel-aged in maple syrup bourbon barrels and bourbon barrels over the course of 16 months, then blended using carefully calculated ratios for the ultimate final product.
Sweet Repute is one hundred percent barrel-aged in maple syrup bourbon barrels and bourbon barrels over the course of 16 months, then blended using carefully calculated ratios for the ultimate final product.

Grand Rapids craft pioneer, Founders Brewing Co., announced its latest bold beer choice — called Sweet Repute — a wheat wine aged in maple syrup bourbon barrels. The beer will be released in December to mark the eighth installment in the brewery’s popular Backstage Series. Like all Founders Backstage Series beers, Sweet Repute will be sold in 750-mL bottles. It has a suggested retail price of $17.99 to $19.99 per bottle.

“We’re excited about this one,” said Co-Founder and Vice President of Brand and Education Dave Engbers. “Every sample we’ve pulled from the barrels down in the caves has been incredible.”

The Founders brewing team painstakingly choreographed each layer of this beer’s characteristics, starting with a healthy wheat and roasted malt base and adding clean, fragrant hops. It’s one hundred percent barrel-aged in maple syrup bourbon barrels and bourbon barrels over the course of 16 months, then blended using carefully calculated ratios for the ultimate final product. The resulting 13-percent ABV liquid pours a bright warm russet with a stubborn ivory head and an intoxicatingly sweet nutty aroma. Founders put Sweet Repute in a larger bottle with sharing in mind.

Sweet Repute will join the ranks of Founders’ world-class barrel-aged beers, such as Kentucky Breakfast Stout (KBS), Canadian Breakfast Stout (CBS), Backwoods Bastard, Curmudgeon’s Better Half and many, many more taproom-only ales.

Founders’ Backstage Series is made up of boundary-pushing, experimental beers. The intent of the series is to take the diehard Founders fan experience to a wider audience — though all of the beers are still released in limited batches. Since its introduction in the summer of 2011, Founders’ Backstage Series beers have quickly become some of the most sought-after releases in the industry.

Sweet Repute will be released in limited quantities across Founders’ distribution footprint beginning on Monday, Dec. 2, and will be available at the brewery’s taproom the same week. This will be the brewery’s last Backstage Series release in 2013, with more releases to come in 2014.

Founders_Brewing_Co._Doom_Label
Founders Brewing unleashes Doom, a new barrel-aged imperial IPA
20 Years Over Beers Episode 1 Hopes and Drinks Founders Brewing Co. JP
Founders Brewing goes back to college, a video about connecting
Founders Brewing
Dave Engbers, Mike Stevens reflect on Dirty Bastard and roller coaster ride that was Founders Brewing
Brewed for Us video Mike Stevens Founders Brewing
Founders Brewing explains why it makes beer ‘Brewed for Us’

Reader Interactions

Leave a Reply Cancel reply

You must be logged in to post a comment.

Primary Sidebar

Latest News

  • BSG Hops bring aboard new hop specialist
  • Details on BrewDog’s intriguing partnership with the diversity-focused Crowns & Hops
  • What craft breweries need to know about tax reform and equipment acquisition
  • LJ Star’s new LumiFlow LED light attaches to inline sight glasses

Sign up for our newsletter

unsubscribe from list

Most Popular Today

Recent Features

  • tax returnsWhat craft breweries need to know about tax reform and equipment acquisition
    February 20, 2019
  • jawbrew sustainable brewingSustainable craft brewery spotlight: Inside Jaw Brew’s profitable commitment to the circular economy
    February 19, 2019
  • Tips on properly maintaining brewery wastewater with slot drains
    February 18, 2019
  • How to ace your brewery rebrand
    February 18, 2019
  • Joose Cannon Can LabelFive Beers to Know This Week: Collab IPAs for Zwickelmania and a 30-year anniversary
    February 15, 2019
  • Enjoy this Valentine’s yeast strain: rare cacao bean yeast captured at the source of the Amazon
    February 14, 2019

Footer

  • Email Newsletter Sign Up
  • About Craft Brewing Business
  • Contact Us
  • Advertise on Craft Brewing Business
  • Media Kit Download
  • Privacy and Terms

© 2019 · CBB Media LLC

Continue ...

sponsored by