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Friend disses Founders IPA, brewery thinks up Centennial recipe

May 4, 2015Keith Gribbins

 

Good friends will tell you the truth — and sometimes it sucks to hear. Here’s a fun example: Grand Rapids, Mich.-based Founders Brewing Co. is releasing a series of videos that detail the history of its big beer brands. The one above interviews Founders Brewmaster Jeremy Kosmicki, who tells the excellent story of how Founders original IPA got its revamped recipe (now called Centennial) when a good friend basically told him he’d pass on a discounted birthday keg to pay full price for a competitor’s.

It was an ominous sign that Founders needed to rethink its brewing business. We’ve told this story before, but Founders Brewing revisited its recipe book way back in 2001. Basically, two college buddies quit their jobs, took out big loans and almost went bankrupt brewing craft beer, but they bounced back. How? Co-founders Mike Stevens and Dave Engbers found renewal and success by actually simplifying their business plan into a few golden rules, namely, brewing the beers that they loved. Watch this video for a poignant overview.

Brewed for Us video Mike Stevens Founders Brewing
Founders Brewing explains why it makes beer ‘Brewed for Us’
Watch: Founders Brewing shares tips for using a jockey box at beer events
Founders Brewing
Founders Brewing explains nitro beer in this new video
Watch this video on Founders Brewing’s new Detroit taproom, replete with funky beats

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Comments

  1. mrbrewreview says

    May 8, 2015 at 1:48 pm

    Friend disses Founders’ IPA, brewery thinks up recipe http://t.co/FkwY0A94WF via @craftbrewingbiz

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  2. BeerBoheme says

    May 5, 2015 at 1:10 pm

    Friend disses Founders’ IPA, brewery thinks up recipe http://t.co/y6eSEbsX5h via @craftbrewingbiz

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  3. Lori Robinson says

    May 4, 2015 at 4:06 pm

    Lori Robinson liked this on Facebook.

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  4. Lorraine Deffenbaugh says

    May 4, 2015 at 4:06 pm

    Lorraine Deffenbaugh liked this on Facebook.

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  5. Lori Robinson says

    May 4, 2015 at 2:51 pm

    Lori Robinson liked this on Facebook.

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  6. Lorraine Deffenbaugh says

    May 4, 2015 at 2:51 pm

    Lorraine Deffenbaugh liked this on Facebook.

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