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Founders of New York’s Foreign Objects Beer launch Discord Beer Co., focused on sour IPAs (updated)

July 8, 2019Pretty Much a Press Release

Editor’s Note: The logo image that accompanied this press release post, which can still be found here and here, is apparently not the official version of the company’s logo, which is above. We’ve reached out to Discord Beer to figure out how that logo got into circulation, and we will update readers when they respond.

Here’s a statement from the Discord Beer team on the subject.

“The Discord image in question was created for Instagram as an homage to Dischord Records. It was never intended for widespread use such as a part of a press release. To cease all confusion we have removed the image.” — Discord Beer Team

In summation, as always: Relax, Internet.

The founders of Foreign Objects Beer Co. have launched a new brewing company called Discord Beer Co. to focus exclusively on sour IPAs and the coalescence of sour, hoppy and sweet flavors.

While juicy IPAs and tart, sour ales have emerged as two of the most popular beer styles in the country over the past few years, Discord Beer Co. is not a response to these market trends. Rather, the inspiration for the company occurred way back in 2013-’14, when two of Discord’s founders were brewing at Urban Family Brewing, a company they cofounded in Seattle. They were experimenting with IPA yeast, kettle souring and dry hopping, eventually releasing a dry hopped sour IPA and becoming one of the few breweries at the forefront of the first wave of sour hopped ales.

“When we brewed our first dry-hopped sour back in the day, no one gave a shit,” said Discord Beer Co. Cofounder Tim Czarnetzki. “Everyone was brewing, shipping and trading farmhouse. IPAs, for the most part, were still bitter bombs at the time. We were trying to brew juicy IPAs and mixed fermentation beers, which wasn’t that common at the time, so we thought it would be interesting to try combining the two styles.”

The history of those kettle soured IPAs eventually led to the founding of Discord Beer Co., giving Czarnetzki and Cofounders Steve D’eva and Sean Bowman the opportunity to invest more time and focus into the flavors that emerge when combining the sour, hoppy and sweet components of beer.

“For us, Discord is really a throwback to the past,” said D’eva. “There’s a William Faulkner quote: ‘The past is never dead. It’s not even past.’ That’s so true for us. We had no idea when we were blending the characteristics of farmhouse ales and IPAs years ago that we were creating flavors that would later become so mainstream.”

Discord Beer launched with two beers

IOU Nothing

A singularly unique Fruited Sour IPA with sumptuous berry and citrus aromas, IOU Nothing pours an intense ruby red color. The 7.0% ABV beer is gently carbonated with just the right amount of hoppy goodness to balance it, and contains notes of vibrant ripe raspberries, tropical fruits, chinotto oranges, and fresh lemon zest.

Unsatisfied

Discord’s interpretation of a Double Dry Hopped Sour IPA, Unsatisfied is a passionate proclamation of the company’s propensity to produce perfectly proportional products. It pours a beautiful hazy golden orange color, with distinctive passionfruit, starfruit, and mango aromas, and just a hint of grapefruit on the tail end. The 7.0% ABV beer contains notes of Seville Orange, Cape gooseberries, and passionfruit, with a touch of herbal spice, and an effervescent mouthfeel.

“At the core of what we do is a desire to have fun and remember exactly what we do for a living,” said Bowman. “As we worked to perfect IOU Nothing and Unsatisfied, a saying emerged among the three of us: ‘This beer is not meant to be saved for a rainy day.’ The sour, hoppy, sweet flavors of Sour IPAs are great for summer, so our target became creating the perfect summer beers. We think we’ve done that.”

IOU Nothing and Unsatisfied are now available in Connecticut, Massachusetts, New Hampshire, New Jersey, New York, and Pennsylvania.

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Reader Interactions

Comments

  1. JOHNPAUL215 says

    July 9, 2019 at 5:28 pm

    🤔🤔🤔

    Log in to Reply
  2. duchamp, Inc says

    July 9, 2019 at 7:41 am

    I call bullshit.

    Log in to Reply
  3. Hello Baby! says

    July 9, 2019 at 4:50 am

    This is such a terribly misguided marketing attempt. Do you guys understand just how uptight hardc… https://t.co/PnYwkXacst

    Log in to Reply
  4. Heter Pavis says

    July 8, 2019 at 8:14 pm

    Please don’t

    Log in to Reply
  5. Christi Rat says

    July 8, 2019 at 7:49 pm

    Pride, punxoitation, and copyright infringement, this is a heady brew indeed.

    Log in to Reply
  6. spectrasonic says

    July 8, 2019 at 6:58 pm

    https://t.co/RfUlgwsTEm

    Log in to Reply
  7. Laura Lopez says

    July 8, 2019 at 6:23 pm

    wow @dischordrecords did y’all consent to your logo being totally ripped off???

    this is wild

    Log in to Reply
  8. Labuda says

    July 8, 2019 at 6:00 pm

    This is the wackest shit ever.

    Log in to Reply
  9. Sebastian Gorka Izagirre 🏴☭🚩 says

    July 8, 2019 at 5:19 pm

    https://t.co/sWL0UwvjM4

    Log in to Reply
  10. Deep Eggplant, LLC says

    July 8, 2019 at 4:46 pm

    I’ve had a few sour IPAs from really talented, nationally recognized brewmasters and if these guys… https://t.co/XgcMn2TBd3

    Log in to Reply
  11. Scooter Clifford says

    July 8, 2019 at 4:29 pm

    Dischord Records

    Log in to Reply
  12. Michael Roecklein says

    July 8, 2019 at 4:23 pm

    Fuck this.

    Log in to Reply
  13. Al Quint says

    July 8, 2019 at 4:18 pm

    https://t.co/EOzJ3c2Lnx

    Log in to Reply
  14. Al Quint says

    July 8, 2019 at 4:17 pm

    @dischordrecords, perhaps you might want to look into this? #MinorThreat #Dischord

    Log in to Reply
  15. Richard Everitt says

    July 8, 2019 at 4:16 pm

    @katzenbrau ill let you take it from here

    Log in to Reply
  16. Chris Davis says

    July 8, 2019 at 4:14 pm

    Jason Hands

    Log in to Reply
  17. Sitophilic Squirrel says

    July 8, 2019 at 4:13 pm

    Fugazi were adamant that all shows be all ages, so that beer better not be sold with an age restriction.

    Log in to Reply
  18. Bomarr Blog says

    July 8, 2019 at 4:12 pm

    Wow. Lame.

    Log in to Reply
  19. Jim Jadwisiak says

    July 8, 2019 at 3:34 pm

    Maybe they love Dischord Records and mean this as a tribute of sorts, but stealing the logo design seems like a slap in the face to me…

    Log in to Reply
  20. Kevin Blodger says

    July 8, 2019 at 3:11 pm

    they will be seeing a C&D soon I’m sure

    Log in to Reply
  21. Mike Tessier says

    July 8, 2019 at 2:33 pm

    https://dischord.bandcamp.com

    Log in to Reply
    • John Wanner says

      July 8, 2019 at 3:07 pm

      Yeah, no mention of the use of the Dischord Label anywhere.

      Log in to Reply

Trackbacks

  1. A New York Brewery Is the Latest Business to Use DC Punk as a Marketing Tool - says:
    July 9, 2019 at 1:26 pm

    […] intended for widespread use.” In fact, the New York brewery told Craft Brewing Business, it pulled the image, which it included in a press release, “To cease all […]

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