We’ve written about BoxPop before, but we just heard that the company has lowered its entry price and is offering additional financing options. So, we thought it was worth a refresher. What is BoxPop? From our original article:
Shipping containers like BoxPop combine an industrial and minimalistic aesthetic that is a major trend right now. When beginning your activation, you are given a blank canvas. You can simply make an impact by adding paint and accents, or you can have the Cadillac of containers with custom add-ons such as retractable awnings, rooftop decks, self-contained power, integrated stereos, OSHA approved aluminum stairways, illuminated ceilings and much more.
There’s more to know here. But let’s explore the benefits one recent customer experienced.
Case study of Four Fathers
Four Fathers Brewing in Valparaiso, Ind., like many small craft breweries, needed more room. Not necessarily for any big capacity expansion, just because a 1,400-square-foot space in a strip mall gets cramped for both customers and creative brewers.
This year it made the jump to a new 5,000-square-foot location in a business park. The additional square footage is dedicated to broadening its barrel-aging (it is known for its stouts) and new beers. Customers also have more elbow room and seating options. This was a strategic investment in flexibility, freedom and focus. Read more about it here.
But as much freedom as co-owners Jason Lacny and Beth Lacny now have in their new space, they found even more freedom in another key investment as part of this expansion by leveraging a BoxPop mobile taproom.
Think about it: A spot in downtown Valparaiso would be cool, especially when it is hopping in the summer months. But for a brewery this size the rent is just a bit too rich to commit to as a year-round venture. With a mobile taproom fabricated inside a shipping container, Four Fathers could have its keg and tap it too – head out to downtown Valparaiso for the summer concert series and pour beers all day, and then pack up and head home, like a food truck would.
Shipping container might not sound that appealing to you, but check out that video link above. It is a 20-foot-by-10-foot space complete with an awning, bar, stereo and four taps.
“We thought it was a cool option to have a second location for our brewery but not have to plant roots anywhere.” says Beth Lacny in the promo video above. “Actually seeing it in person … we are fitting 5 or 6 people in there comfortably.”