Craft and Big Beer brands continue to open interesting destination breweries or tap houses to promote products and diversify business portfolios. Founders Brewing Co. recently announced that, for the first time in its 20-year history, it will open a second taproom. The new facility will feature a fully operational brewery and retail taproom located in the lower Cass Corridor neighborhood in Midtown Detroit, a burgeoning cultural hub adjacent to sports arenas, music venues and more.
“Having been born and raised in the metro area, Detroit has long held a special place in my heart,” said Mark Dorich, Founders’ vice president of retail operations. “It’s a hard working, no-nonsense, culturally diverse and musically-inspired town, which happens to have the best sports teams in the country. Some of our strongest support has come from the east side of Michigan, and we could not think of a better place to expand our taproom experience. We anticipate creating a taproom that is inspired by what we do in Grand Rapids, but unique in its own Motown way. We’re excited to be a larger part of the D!”
Based in Grand Rapids since 1997, Founders’ decision to open a second taproom in Detroit reaffirms their longstanding commitment and pride in their home state of Michigan. The new location will include a full-service taproom serving unique menu items and locally-made Founders beers from the on-site brewery, in addition to the classic Founders lineup. Founders plans to staff the facility primarily with Detroit-area employees in an effort to contribute to local job growth and economic revitalization. Hiring will begin in summer 2017.
The 14,000-square foot building is located at 456 Charlotte St. and will undergo construction beginning in summer 2017. The grand opening is targeted for winter of 2017. Founders has partnered with Midtown Detroit Inc. and Invest Detroit on the development of the property.
“The introduction of a brand like Founders Brewing Co. to the South Cass neighborhood will have a catalytic impact and attract others to invest,” said Sue Mosey, executive director, Midtown Detroit, Inc.
Midtown Detroit Inc. has partnered with Invest Detroit to bring the development to life.
“We are again pleased to partner and co-invest with Midtown Detroit, Inc. to facilitate the redevelopment of a building in this emerging district,” said Dave Blaszkiewicz, president and CEO of Invest Detroit. “Sue Mosey and her team have done an amazing job of attracting new businesses to the community. This location for the highly-recognized Founders Brewing Co. will be a critical asset to encourage additional investment to revitalize the surrounding area.”
More details regarding the project will be released as they become available. Stay tuned to foundersbrewing.com/latestnews for more.