Gray For Good – For All Womanhood will be hosting a Virtual Town Hall conversation around gender equity and the Gray For Good campaign on July 28. The talk will feature women leaders in beverage alcohol and philanthropy. This virtual experience is hosted in concert with the Pink Boots Society devoted to advancing careers of women in the craft beverage space.
Gray For Good founder, Julia Herz, launched this global grassroots campaign earlier this year to celebrate all women-identified individuals who go gray and to eradicate the gender equity gap by increasing charitable giving to women and girls focused causes. #GrayForGood encourages participation by consciously celebrating women who are gray with genuine gestures of support. The savings of not coloring gray hair, an estimated $480 per woman a year for 43M women, and direct it to women and girls’ causes. The campaign has a starting goal of $1M in donations from 50,000 people at $20 each.
Herz is activating this fundraising goal with a Virtual Town Hall on Wednesday, July 28 when she’ll talk gray hair with Gwen Conley, Cutwater Spirits and Pink Boots Society member; Jen Jordan, Pink Boots Society President and brewer at Laughing Monk Brewing; and Jeannie Sager, Director of Women’s Philanthropy Institute.