Environmental stewardship is one of craft’s credos. In our humble opinion, a craft brewer should support the industry, reach out to its community and fight for the environment and sustainability, along with making bold and innovative beer. CBB Cleveland craft neighbor Great Lakes Brewing Co. (GLBC) does these things. In fact, GLBC sets a pretty high bar when it comes to its long list of green initiatives. A good example is its second annual Green Tour, the sequel to last year’s month-long Earth Day Tour.
After the success of the inaugural Earth Day Tour in 2014, GLBC has renamed the initiative Green Tour and expanded its partnerships with unique non-profit environmental organizations to sponsor service projects in 15 cities throughout April and May. With the goal of both protecting and celebrating our natural resources, each service project will be followed by an after-party for volunteers at a partner venue. GLBC representatives will be on hand with prizes and to connect with volunteers and fans over pints of fresh, award-winning craft beer.
To celebrate Green Tour 2015, GLBC will donate a portion of the proceeds from its new Spring Variety Pack to all 15 Green Tour partner organizations. The limited edition 12-Pack will hit shelves in April, and will feature four new beers: Truth, Justice and the American Ale Session IPA, Lawn Seat Kolsch, High Striker Single and Holy Moses White Ale.
Full event details and information on partner organizations are available at GLBCGreenTour.com, the official website and volunteer hub of the GLBC Green Tour. The website will feature highlights as the tour progresses and will link to GLBC’s fan photo site, FriendsofGLBC.com, where fans can post pictures of their eco-themed good deeds to win GLBC merchandise throughout April and May. Volunteer registration began last week on March 10 at GLBCGreenTour.com.
Here are the tour dates. Drum roll, please……
April 11 — Detroit, Michigan | Partner: The Greening of Detroit
April 18 — Pittsburgh, Pennsylvania | Partner: Friends of the Riverfront
April 18 — Washington, D.C. | Partner: Casey Trees
April 18 — Durham, North Carolina | Partner: Ellerbe Creek Watershed Association
April 18 — Sandusky, Ohio | Partner: Friends of Old Woman Creek
April 18 — Chicago, Illinois | Partner: Alliance for the Great Lakes
April 18 — Columbus, Ohio | Partner: Green Columbus
April 19 — Toledo, Ohio | Partner: Village on Adams
April 24 — Cleveland, Ohio | Partner: Cleveland Metroparks
April 25 — Minneapolis, Minnesota | Partner: Friends of the Mississippi River
April 25 — Central New Jersey | Partner: Clean Ocean Action
April 25 — Buffalo, New York | Partner: Buffalo Niagara Riverkeeper
April 26 — Philadelphia, Pennsylvania | Partner: Fairmount Park Conservancy/Philadelphia Parks & Recreation
May 2 — Cincinnati, Ohio | Partner: Keep Cincinnati Beautiful