• Skip to primary navigation
  • Skip to main content
  • Skip to primary sidebar
  • Skip to footer
  • Advertise
  • About Craft Brewing Business

Craft Brewing Business

Professional Insight, Unfiltered

  • News
  • Business & Marketing
  • Ingredients & Supplies
  • Packaging & Distribution
  • Equipment
  • Webinars & White Papers
  • COVID-19

Hardywood Park Craft Brewery collaborates with local artists

April 9, 2015Jason Morgan

Hardywood Park Craft Brewery is set to release a new line of locally inspired beers. The Brewer & Artist Series pairs a Hardywood brewer with a local artist of their choosing. Together they collaborate on the concept behind the beer style and the art that will be displayed on the bottle.

Hardywood Brewer Artist Collaboration
Maybe if we all drink enough of this awesome Maibock, we’ll all see this vision.

“We thought this would be a great opportunity to showcase some of the local talent in the Richmond arts scene and, at the same time, highlight some of our brewers as artists in their own right and offer some insight into the inspiration behind some of their creations,” said Patrick Murtaugh, co-founder and master brewer at Hardywood. The first beer in this series will be available in mid-April: Hardywood Walpurgisnacht, a German-style smoked Maibock, which will be a limited, brewery-only release.

“As night falls on the 30th of April, people across Europe come together to revel around bonfires, dance, and be merry,” Brewer Ken Rayher explained. “Known in Germany as Walpurgisnacht, the festival commemorates the arrival of spring in a folklore-steeped celebration meant to ward off the last evil spirits of winter. Hardywood Walpurgisnacht takes cue from its namesake, welcoming spring with a traditional Maibock brewed with Pilsner, Munich and Vienna malts that’s accentuated with a generous helping of beechwood-smoked malt, lending a mellow smoky character to this rich, deep-golden lager. The perfect accompaniment for combating the chill of an early spring night or for firing up the grill on those first warm days of the year.”

The label art is created by local artist and illustrator Katie McBride. Her work spans a range of tones and themes – from whimsical, children’s book-style images of animals doing people things; to conceptual editorial illustration; to maps and infographics; and now, pretty metal-looking beer labels. She has also served as a co-chair of the Richmond Illustrators Club and taught at The Visual Arts Center of Richmond for several years. She holds a B.F.A. from VCU and also attended the Illustration Academy. Be sure to check out even more excellent art on the Katie McBride website.

A little background on Hardywood: Founded in 2011 by two lifelong friends with a passion for craft beer, Hardywood Park is proud to be a member of the thriving craft beer scene in Richmond, Va. Being environmentally and socially responsible is a core value for Hardywood Park, with all power sourced from renewable energy sources. Hardywood also employs high efficiency equipment that helps minimize water usage at the brewery, recycles its residual grain for composting and feed, uses 100% recycled packaging, uses reclaimed and sustainably “TreeCycled” wood for furniture, fixtures, tap handles and coasters. For even more brewery info, head over to the Hardywood website.

Starr Hill Hardywood Collaboration Photo
Starr Hill Brewery, Hardywood Park Craft Brewery debut Fall Line Fest collaboration beer
women new york craft beer collab
Cool collab: Proceeds of this female-driven craft beer go to sexual assault forensic exam programs in New York
Brett-Lager-Front-jpg-X4
New collab from GoodLife Brewing now a tribute to founder who passed away in April
fernetic craft beer
Ingredient Insight: Anticipated collab between Forbidden Root Brewery, Fernet-Branca

Reader Interactions

Comments

  1. Steven D. Hirschauer says

    April 9, 2015 at 3:09 pm

    Steven D. Hirschauer liked this on Facebook.

    Log in to Reply

Leave a Reply Cancel reply

You must be logged in to post a comment.

Primary Sidebar

Latest News

  • How Virginia Beer Co. used the shutdown to overhaul its facility (and keep people employed)
  • Craft Malt Conference goes virtual in February, here’s the agenda
  • Firestone Walker just added a massive solar array and canopy on site
  • INDEVCO Plastics debuts 50 percent postconsumer recycled shrink wrap for beverage packaging

Sign up for our newsletter

unsubscribe from list

Most Popular Today

Recent Features

  • virginia-beer-co-renovationHow Virginia Beer Co. used the shutdown to overhaul its facility (and keep people employed)
    January 19, 2021
  • Clean air, clean beer: New Ingersoll Rand oil-less reciprocating air compressors are ideal for breweries (aeration to canning)
    January 18, 2021
  • Non-alcoholic beer brand Athletic Brewing closes $17M+ in funding with famous backers, selects Crafted ERP, eyes big growth
    January 18, 2021
  • Watch: This awareness video on human trafficking from beer wholesaler Markstein Sales will move you to action
    January 14, 2021
  • Distribution updates: Massachusetts brewers celebrate franchise reform, Yuengling goes to Texas with Molson Coors and more from Bell’s, Stone and beyond
    January 14, 2021
  • COVID19 coronavirus mask moneyWhy you need to maximize engagement during a pandemic
    January 13, 2021

Footer

  • Email Newsletter Sign Up
  • About Craft Brewing Business
  • Contact Us
  • Advertise on Craft Brewing Business
  • Media Kit Download
  • Privacy and Terms

© 2021 · CBB Media LLC

Continue ...

sponsored by